YouthNation
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Оглавление
Britton Matt. YouthNation
Foreword
Acknowledgments
Disclosures
How to Connect with Me and Learn more about YouthNation
Introduction: Forever Young
Chapter 1. From Status Symbol to Status Update
The Hip-Hop Invasion and the Reimagined Status Symbol
Status Symbols Disrupted
Chapter 2. From Things to Thrills
The Instagram Phenomenon
DIFTI (Did it for the Instagram)
Businesses Leading the Experience Economy
Chapter 3. The Rise of Electronic Dance Music
Everything You Wanted to Know About Today's Festival Scene but Were Afraid to Ask
Chapter 4. Access Over Ownership
Uber and Airbnb: the Game Changers
Chapter 5. The Communal Table
The De-suburbinization of America
The Urban Frontier
The Youthification of Cities
Chapter 6. The Peer-to-Peer Economy
Bartering is Back
Peer-to-Peer Disruption
Where the Digital Meets the Physical: Meetups
Chapter 7. The Power of the Crowd
How Big Brands are Stepping Up to the Plate
Crowdfunding
The Kickstarter Effect
Other Crowdfunding All-Stars
Cutting Through the Red Tape
Chapter 8. Free Agency
Jobs Used to Define People, Now People Define Jobs
The Power of LinkedIn
Income Everywhere
Depth Over Breadth
Free Agent Collaboration
Eat What You Kill and the Fallacy of Detroit
Chapter 9. Lifehacking
Why Not Me?
The Internet is the New College Campus
Brand-Driven Education Models
The Innovation Imperative
Chapter 10. The Field Guide to Lifehackers
Let's Pivot to Brand Building
Chapter 11. TV, the NFL, and the End of Demographics
The NFL's Grip on Television
Chapter 12. Going Viral: Decoded
Culture Jacking The Dunk in the Dark Happening
Psy Oppa and the YouTube Revolution
Music Disrupted
Viral Can Be Mainstream
Chapter 13. Big Data 101
The Three Pillars of Big Data Access
The Social and Interest Graph
Chapter 14. People Are Brands
The Newsfeed is the New Soapbox
The Democratization of Celebrity
The Rise of the Influencer
Celebrity Endorsement Reimagined
The Cyber Celebrity
The Social Influencer
The Everyday Influencer
Lessons from the MRY Archive: CrowdTap
Influence Gone Mainstream
Chapter 15. Brands Are People
Creating a Brand Persona
Content Strategy
Community Management
Chapter 16. A Story Worth Sharing
The Death of the Phone Call
Stories Versus Conversations
Communication Disrupted
Ephemeral Storytelling
How Brands Can Tell Stories
The Sharing Imperative
Paths to Great Brand Storytelling
Epilogue
What's Next?
Conclusion
Index
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This book is dedicated to my family. Without each and every one of you pieces of me would not exist and my thoughts and words would have less meaning. I love you all dearly.
To my parents, Robert and Marsha and my brothers, Evan and Joey
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