YouthNation

YouthNation
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Описание книги

Go beyond the basics: making SketchUp work for you Architectural Design with SketchUp, Second Edition, is the leading guide to this incredibly useful tool for architects, interior designers, construction professionals, and makers. With easy to follow tutorials that first brush up on the basics of the program and then cover many advanced processes, this resource offers both informative text and full-color illustrations to clearly convey the techniques and features you need to excel. The updated second edition has a new chapter that explains how to make things with SketchUp, and covers 3D printing, design to fabrication, CNC milling, and laser cutting. Other chapters also now cover Building Information Modeling (BIM) and 3D web content generation. Additionally, the revised text offers insight into the latest products and plugin extensions, navigation methods, import/export options, and 3D model creation features to ensure you have an up to date understanding of how to make SketchUp help you meet your project goals. A leading 3D modeling application, SketchUp features documentation capabilities through photorealistic renderings and construction drawings. Because of its ease of use and ability to be enhanced with many plugin extensions for project-specific applications, SketchUp is considered the tool of choice for professionals in the architecture, interior design, construction, and fabrication fields. Access thoroughly updated information in an easy to understand writing style Increase your efficiency and accuracy when using SketchUp and refresh and supplement your understanding of SketchUp's basics Explore component-based modeling for assembly, scheduling, collaborative design, and modeling with a BIM approach Find the right plugin extensions and understand how to best work with them See how easy it is to generate presentation-ready renderings from your 3D models Learn how you can use 3D printing, CNC milling, and laser cutting to make things with SketchUp Use cookbook-style Ruby coding to create amazing 3D objects Supplement your knowledge with video tutorials, sample files, and Ruby scripts via a robust companion website Architectural Design with SketchUp, Second Edition, is an integral resource for both students and professionals working in the architecture, interior design, construction, and fabrication industries.

Оглавление

Britton Matt. YouthNation

Foreword

Acknowledgments

Disclosures

How to Connect with Me and Learn more about YouthNation

Introduction: Forever Young

Chapter 1. From Status Symbol to Status Update

The Hip-Hop Invasion and the Reimagined Status Symbol

Status Symbols Disrupted

Chapter 2. From Things to Thrills

The Instagram Phenomenon

DIFTI (Did it for the Instagram)

Businesses Leading the Experience Economy

Chapter 3. The Rise of Electronic Dance Music

Everything You Wanted to Know About Today's Festival Scene but Were Afraid to Ask

Chapter 4. Access Over Ownership

Uber and Airbnb: the Game Changers

Chapter 5. The Communal Table

The De-suburbinization of America

The Urban Frontier

The Youthification of Cities

Chapter 6. The Peer-to-Peer Economy

Bartering is Back

Peer-to-Peer Disruption

Where the Digital Meets the Physical: Meetups

Chapter 7. The Power of the Crowd

How Big Brands are Stepping Up to the Plate

Crowdfunding

The Kickstarter Effect

Other Crowdfunding All-Stars

Cutting Through the Red Tape

Chapter 8. Free Agency

Jobs Used to Define People, Now People Define Jobs

The Power of LinkedIn

Income Everywhere

Depth Over Breadth

Free Agent Collaboration

Eat What You Kill and the Fallacy of Detroit

Chapter 9. Lifehacking

Why Not Me?

The Internet is the New College Campus

Brand-Driven Education Models

The Innovation Imperative

Chapter 10. The Field Guide to Lifehackers

Let's Pivot to Brand Building

Chapter 11. TV, the NFL, and the End of Demographics

The NFL's Grip on Television

Chapter 12. Going Viral: Decoded

Culture Jacking The Dunk in the Dark Happening

Psy Oppa and the YouTube Revolution

Music Disrupted

Viral Can Be Mainstream

Chapter 13. Big Data 101

The Three Pillars of Big Data Access

The Social and Interest Graph

Chapter 14. People Are Brands

The Newsfeed is the New Soapbox

The Democratization of Celebrity

The Rise of the Influencer

Celebrity Endorsement Reimagined

The Cyber Celebrity

The Social Influencer

The Everyday Influencer

Lessons from the MRY Archive: CrowdTap

Influence Gone Mainstream

Chapter 15. Brands Are People

Creating a Brand Persona

Content Strategy

Community Management

Chapter 16. A Story Worth Sharing

The Death of the Phone Call

Stories Versus Conversations

Communication Disrupted

Ephemeral Storytelling

How Brands Can Tell Stories

The Sharing Imperative

Paths to Great Brand Storytelling

Epilogue

What's Next?

Conclusion

Index

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

This book is dedicated to my family. Without each and every one of you pieces of me would not exist and my thoughts and words would have less meaning. I love you all dearly.

To my parents, Robert and Marsha and my brothers, Evan and Joey

.....

2. Embrace social-at-the core. We must design our communications with shareability in mind at every touch point. We want the consumer to feel a sense of ownership in our brand so advocacy must be earned and authentic.

3. Everything is marketing. Whether its the way consumers interact with our products, the way we activate global events like the World Cup or the Olympics, or the way we interact with our great merchant and banking partners, they are all reflections of Visa and must be consistent and continually deliver excellence.

.....

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