Читать книгу The Law of Fundraising - Bruce R. Hopkins - Страница 15

(a) Scope of Charitable Giving in General

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Charitable giving in the United States in 2020 is estimated to have totaled $471.44 billion.24 Total charitable giving grew 5.1 percent measured in current dollars over the revised total of $448.66 billion contributed in 2019. Adjusted for inflation, total charitable giving in 2020 increased 3.8 percent.

Charitable giving by individuals in 2020 amounted to an estimated $324.1 billion; this level of giving constituted 69 percent of all charitable giving for the year. Grantmaking by private foundations was an estimated $88.5 billion (19 percent of total funding). Gifts in the form of bequests in 2020 were estimated to be $41.19 billion (9 percent of total giving). Gifts from corporations in 2020 totaled $16.88 billion (4 percent of total giving for that year).

Contributions to religious organizations in 2020 totaled $131.08 billion (28 percent of giving that year). Gifts to educational organizations amounted to $71.34 billion (15 percent); to human service entities, $65.14 billion (14 percent); to foundations, $58.17 billion (12 percent); to public/society benefit organizations, $48 billion (10 percent); to health care institutions, $42.12 billion (8 percent); to international affairs entities, $25.89 billion (6 percent); to arts, culture, and humanities entities, $19.47 billion (4 percent); and to environment/animals groups, $16.14 billion (3 percent).

In 2020, 13 percent of total charitable contributions were made online. Fifty-three percent of the U.S. population made charitable gifts in the year. It is estimated that, in 2020, 20 percent of households accounted for 80 percent of charitable giving.

Despite the global pandemic, charitable giving in 2020 increased, for a variety of reasons, including the response to the pandemic, the favorable tax law provisions in the CARES Act, an increase of interest in racial and social justice, and an expanding stock market.

The Law of Fundraising

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