Читать книгу The Law of Fundraising - Bruce R. Hopkins - Страница 41
(b) Public Relations
ОглавлениеTo responsibly, accurately, and promptly respond to inquiries from the general public, an organization should be prepared to disseminate an annual report upon request. (This may also be sent to others, without waiting for a request, such as members, donors, community leaders, and other organizations.) A form letter from the organization's president or executive director may be effectively used to transmit the report.
With today's heavy emphasis on the issue of fundraising costs, the annual report or like document should discuss the organization's fundraising program and costs.