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Thank you to all those who helped me get to where I am today. I’d like to thank the Retail Analytics team for contributing to the overall vision of retail: Lori Schafer, Dan Mitchell, Andrew Fowkes, Kevin MacDonald, Jason Gautereaux, and Colin Reid. I want to thank Elizabeth Dove, Donna McGuckin, Jeff Thomas, Susan Carol, Charlie Chase, and Lauren Case for reviewing my manuscript. Their review and feedback have enhanced the quality of this book, and I greatly appreciate their efforts. Thank you to my amazing editor, Stacey Hamilton. I also want to thank my management: Gene Gsell, Greg Soussloff, Sandy Defelice, and Jason Gautereaux for supporting my endeavors.

Shout-out to my SAS Professional Services team and the Beall’s family for shaping me into the retailer I am today: Steve Knopik, Lorna Nagler, Thomas Williams, Victor D’Amato, Ron Friese, Pam Meyer, Kerri Devine, Ann Ferguson, Scott Langford, Kristen Henrichs, and Phillip Wozny.

Most important, thank you to my family for supporting me throughout the process. Thank you to my son, Landon Bullard, for dealing with some weekends stuck in the house. Biggest thanks to my other half, Nick Berg, for constantly being there for me along the way and pushing me to finish.