Читать книгу Build Your Author Platform - Carole Jelen - Страница 7
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Chapter 1: Your Author Website: Home Central
Why Your Author Website Is a Must
Plan Your Author Website Strategy
Plan Your Website Self-Introduction
Plan Your Site Landing Page to Keep Your Audience
Plan Your Tabs and Component Parts of Each Page
Plan the Static Text of Your Author Website
Plan Essential Author Website Pages
Create Your Author Site with WordPress
Select and Register a Domain Name
The Famous 5-Minute WordPress Installation
Build Your Audience Through a Regular Newsletter
Optimize Your Theme for the Mobile Web
Adding Widgets and More Plugins
Best Practices for Website Content
Use Keywords and Tags and Measure Results
Getting Hard Numbers: Google Analytics
Checklist, Step 1: Author Website
Success Spotlight: Waterside Client David Meerman Scott
Chapter 2: Blog to Build Your Readership Community
Your Blog Is About More Than Content
Blogging Is Beyond an Advantage, It’s Essential
Encourage Online Sharing with Your Blog
Creating Content for Blog Posts
Getting Comments on Blog Posts
Regarding Trolls
Blog Shortcuts
WordPress Post Types
Author Blog Promotion Strategies
Measure Your Blog Results to Understand Your Audience
Link Your Blog to Your Social Sites
Checklist, Step 2: Blog
Success Spotlight: Waterside Client Andy Rathbone
Chapter 3: Twitter: The Instant Handshake
Why Twitter Is Important
Best Practices
Twitter Defined
Twitter Strategy
Before You Send Your First Tweet …
Getting Started on Twitter
Customize Your Profile Page
Plan, Write, and Automate Your Twitter Posts
Start Posting on Twitter
Tweet Types
Automating Your Posts with HootSuite
First Steps on Twitter
Posting
Hosting Twitter Chats
Organizing Your Twitter Chats
Checklist, Step 3: Twitter
Success Spotlight: Waterside Client Susie Cox
Chapter 4: Google+: More Than a Social Network
Why Google Is Important to Authors
Keeping Control of Your Blog and Social Identity
Use Google+ and Google Authorship
Join Google+
Craft Your Google+ Profile
Set Up Your Profile
Add Your Profile and Cover Photos
Link Google+ to Your Author Website
Use Google+ Circles
Circle People in Google+
Who to Circle
Others Who Circle You in Google+
Join Communities
Creating a Community
Best Practices for Interacting on Google+
Show Approval: Three Levels of Enthusiasm
(+1) a Post or Comment
Comment on Others’ Posts
Share Others’ Posts
Strategy for Posting on Google+
Automate Your Google+ Posts
Connect Your Content Through Google Authorship
Google Author Rank
Setting Up Google Authorship
More Google+ Features
Reading and Posting Tools
Google Events
Google Hangouts
Mobile App for Google+
Google Services Beyond Google+
Google AdWords
Google Alerts
Google Analytics
Connecting Your Google+ Account to Your Website
Checklist, Step 4: Google
Success Spotlight: Waterside Client Dave Taylor
Chapter 5: Your Author Brand and Book on Facebook
Along Comes Facebook
Why Facebook Is Necessary for Authors
Your Facebook Profile
Your Facebook Pages
Set Up Your Author Page
Add a Profile Picture and Description to Your Author Page
Adding Content to Your Author Page
Buying Ads on Your Author Page
Set Up Your Facebook Book Page
Book Page Photo and Banner
Postings on Your Book Page
Book Page Description
Book Page Links
Book Page Connections
Developing Your Facebook Strategy
Posting to Your Pages
Embedding Facebook Posts in Your Blog
Facebook Best Practices
Join Facebook Groups
Create a Facebook Group
Set Up Your Group
Share with Your Group
How to Be a Group Administrator
Planning an Event
Mobile Apps
Checklist, Step 5: Facebook
Success Spotlight: Waterside Client Kellyann Petrucci
Chapter 6: Using LinkedIn: Not Only an Online Résumé
Definition of LinkedIn
Why LinkedIn Is Important to Authors
Creating and Optimizing Your LinkedIn Author Profile
Getting Started
How to Increase LinkedIn Connections
Finding People on LinkedIn
How to Join LinkedIn Groups
Update Your LinkedIn Profile Regularly
Articles to Repost
LinkedIn Strategies
LinkedIn Ads
Best Practices of LinkedIn Networking
Benefits of LinkedIn Premium Accounts
Checklist, Step 6: LinkedIn
Success Spotlight: Waterside Client Ed Tittel
Chapter 7: Inform, Educate, and Entertain: The Power of Personal Appearances
Short Talk vs. Long Speech
Personal Appearance Options
Advantages of Live Personal Appearances
Personal Appearances Strategy
Personal Appearance Opportunities
TV and Internet Interview Opportunities
Best Practices for Teaching and Training
The Simple Course Format
Teaching and Training Strategy
Get Speaking Practice
Types of Online Teaching and Training
Creating a Webcast
How to Create a Teleseminar
How to Create a Webinar
Types of Live Teaching
Live Speaking Strategy
The Simple Author Short Speech Format
Checklist, Step 7: Personal Appearances
Success Spotlight: Waterside Client Jay Elliot
Chapter 8: Create Your Article Bank: Original, Excerpted, Repurposed Variations
Everyone Is Now a Journal Publisher on the Web
Advantages to Writing Articles
Choosing Topics for Original Articles
Types of Articles
Article-Writing Strategy
Always Include Your Byline
Best Practices for Web Article Style
Generating Content for Articles
Reprinting Original Content
Repurposing Original Content
Spinning Off Content for Different Audiences
First Stop for Publishing Articles: Blogs
Guest Blogging
Second Stop for Publishing Articles: Publications Seeking Content
Magazines
Newspapers
Huffington Post
Helium
Need to Get Your First Byline? A Few Ideas
Article Directories
eHow and Other Demand Media Sites
Additional Online Tools
Checklist, Step 8: Article Bank
Success Spotlight: Waterside Client Bob LeVitus
Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures
Your First Audio: Record a Sound Clip for Your Author Website
Planning Your First Recording
Record with Free Software
Upload Your File to Your Site
Pitching Local Talk Shows
The Pitch
When You’re Booked
Pitching Larger Radio Stations
The Top Book Radio Programmer: NPR
Finding Other National Radio Shows
Finding Online Podcast Interview Opportunities
iTunes Store Podcasts
Other Podcast Directories
Live Podcast Radio at BlogTalkRadio
Linking Up with Podcast Hosts
Making Your Own Online Radio Station (Podcast)
Finding Podcast Guests
Using BlogTalkRadio
Making a BTR Test Show
Going Live on BTR
Using Spreaker.com to Create and Broadcast Your Show
Making a Spreaker Test Broadcast
Going Live on Spreaker
Posting your Podcast Episodes to Your Website
Getting Your Podcast in the Directories
iTunes
Stitcher SmartRadio
How to Use Your Book Cover as Your Podcast Logo
Checklist, Step 9: Audio
Success Spotlight: Waterside Client Thom Hartmann
Chapter 10: Video: Book Trailers, YouTube, Linking, and More
The Rise of YouTube
More Reasons to Make Video Part of Your Platform
Author Video Strategy
Making a Book Trailer
Find Models
The Simple Interview Book Trailer Format
Make a Simple “Storyboard” on Paper
Prepare the Media Types That Fit Your Book
Choose Your Software
Importing Sound and Images to Movie Maker
Importing Sound and Images to iMovie
Record Video Clips of Yourself with your (Web) Camera
Combining All the Parts: Edit Your Video
Uploading Your Videos
Tagging Your Videos
Creating Your Own Connected YouTube Channel
Uploading your Videos to YouTube
Embedding Your Site Information on Your Uploaded Videos
Uploading Your Videos to Vimeo
Setting Up Your Vimeo Account
Vimeo Helps Make Your Video
Finding Community: Vimeo Groups
Linking Your Vimeo Videos
Video Blogging
Video Interviews
Checklist, Step 10: Video
Success Spotlight: Waterside Client Dr. Brian Alman
Chapter 11: Publish a Book Website to Attract More Audience
Think Like a Publisher
Create a Website for Each Book
Reason # 1: Multiple Sites Enable Readers to Find Your Book by Its Title and by Keywords
Reason #2: Your Book Website Doubles as an Online Bookstore
Reason #3: Your Book Website Is an Information Kiosk for Booksellers
Book Clubs, Booksellers, and Your Book Site
Choose a Model Book Site
Solve Needs to Attract Audience
A Simple Format for Your Book Website
Book Website Content Strategy
Best Practices in Creating Book Website Content
Create Your Book Site in WordPress
How to Create Your Press Room and Other Pages
Adding a Navigation Menu
Linking to Booksellers
Checklist, Step 11: Book Website
Success Spotlight: Waterside Client Tee Morris
Chapter 12: Amazon.com—Your Author Toolbox and World’s Largest Online Bookstore
Reasons Readers Flock to Amazon
Reasons to Use Amazon Author Central
Create Your Author Central Page
Adding Site Updates and Twitter Feeds to Your Author Page
Maintaining Your Author Page
Editing Book Details and Adding New Books
Link Your Author Website to Author Central
Amazon Book Reviews
Managing Amazon Reviews
Connecting Your Site to Amazon
Signing Up with Amazon Associates
Adding Associate Links on Your Site
Amazon Strategy #1: Connect with Your Readers on Your Author Page
Author Page Discussions
Join Amazon Customer Communities
Amazon Strategy #2: Create Listmania Lists
How to Create a Listmania List
Look Into Your Sales
Amazon Sales Rank
Join Search Inside the Book
Amazon Bestseller Campaign
More Tools
Checklist, Step 12: Amazon’s Author Toolbox
Success Spotlight: Waterside Client John C. Havens
Chapter 13: Motivate Your Audience to Talk About You: Book Reviews
Why Reviews Are Critical
How to Ensure Reviews: Build Your Audience in Advance
Motivating Readers to Talk About Your Book
Strategy for Managing Negative Reviews
Best Practices for Getting Reviews
Avoid Fake Reviews
Send Out Free Copies
Contact Everyone Who Is a Potential Reviewer for Your Book
Other Online Book Review Sites
Goodreads
Signing Up for the Goodreads Author Program
Your Author Dashboard
Adding Images and Videos
Connecting with Your Website and Blog
Connecting with Facebook
Participating in Groups
Giveaways
Shelfari
Connecting Shelfari to Amazon
Your Shelfari Author Page
Connecting with Your Website and Other Networks
Participating in Groups and Other Community Activities
LibraryThing
Becoming a LibraryThing Author
Connecting with Your Website and Other Networks
Groups on LibraryThing
Giveaways
Red Room
Becoming a Red Room Author
Completing Your Red Room Profile
Connect with Your Website and Blog
Connect with Facebook and Twitter
Create and Manage Content on Red Room
Review Others’ Books
Incorporate Reviews Into Your Author Platform
Checklist, Step 13: Reviews
Success Spotlight: Waterside Client David Busch
Chapter 14: The Celebration Announcement: Launch Parties and Virtual Tours
Advantages to Holding Your Book Launch Party
Live Book Launch Party Strategy
Steps to Prepare Your Live Book Launch Party
A Simple One-Hour Book Launch Party Format
The Virtual Book Launch Tour
Advantages of a Virtual Book Launch “Tour”
Strategy for Virtual Book Launch
Steps to Creating Your Virtual Book Launch Tour
Virtual Tour Stops
Checklist, Step 14: Launch
