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III


A PECULIAR INDUSTRY


The sign in front of the dingy little office on a side-street, through which I was walking, read:

JO COSE AND JOCK EWLAH

FUNSMITHS

Being of an inquisitive turn of mind, I went in. A little dried-up man, who introduced himself as Mr. Cose, greeted me cheerily. He said that Mr. Ewlah was out at lunch, but he’d be pleased to do what he could for me.

“What is the nature of your calling?” asked I.

“It is you who are calling,” said he, averting his eyes. Then he assumed the voice and manner of a “lecturer” in a dime museum, and rattled along as follows:

“We are in the joke business. Original and second-hand jokes bought and sold. Old jokes made over as good as new. Good old stand-bys altered to suit the times. Jokes cleaned and made ready for the press. We do not press them ourselves. Joke expanders for sale cheap. Also patent padders for stories—”

I interrupted the flow of his talk to ask him if there was much demand for the padders.

“Young man,” said he, “do you keep up with current literature?”

Then he went over to a shelf on which stood a long line of bottles of the size of cod-liver-oil bottles, and taking one down, he said: “Now, here is Jokoleine, of which we are the sole agents. This will make a poor joke salable, and is in pretty general use in the city, although some editors will not buy a joke that smells of it.”

I noticed a tall, black-haired, Svengalic-looking person in an inner room, and I asked Mr. Cose who he was.

“That is our hypnotizer. The most callous editors succumb to his gaze. Take him with you when you have anything to sell. We rent him at a low figure, considering how useful he is. He has had a busy season, and is tired out, but that is what we pay him for. If he were to die you’d notice a difference in many of the periodicals. The poorer the material, the better pleased he is to place it. It flatters his vanity.”


I assured him that I was something of a hypnotist myself, and, thanking him for his courtesy, was about to come away, when he picked up what looked like a box of tacks and said:

“Here are points for pointless jokes. We don’t have much sale for them. Most persons prefer an application of Jokoleine. A recent issue of a comic weekly had sixty jokes and but one point, showing conclusively that points are out of fashion in some editorial rooms.

“A man came in yesterday,” rattled on the senior member, “and asked if we bought hand-made jokes, and before we could stop him he said that by hand-made jokes he meant jokes about servant-girls. We gave him the address of ‘Punch.’”

At this point I shook hands with Mr. Cose, and as I left he was saying: “For a suitable consideration we will guarantee to call anything a joke that you may bring in, and we will place it without hypnotic aid or the use of Jokoleine. It has been done before.”

And as I came away from the sound of his voice, I reflected that it had.

The Four-Masted Cat-Boat, and Other Truthful Tales

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