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Print an attractive brochure or design an email listing company programs — speeches, slide shows, and films — and make it available free of charge for any organization. Send these brochures or emails to service clubs, schools, and other organizations such as the Chamber of Commerce. Newspapers almost always mention speakers at garden clubs or at other lesser-known groups. They can be good audiences. Many libraries maintain lists of organizations needing talks and provide lists of speakers to program chairpersons. Pick up the list and send out the brochures.

Whenever a company speaker gives a talk, he or she should always leave behind a handful of brochures listing the other speaking programs his or her company makes available. Not only will the group just addressed be interested in another program from the same company at a future date, but most people who belong to one club or organization usually belong to one or a dozen others. If they enjoyed the speech, they’ll take the brochure to the program chairpersons of their other clubs.

Have company-sponsored members (most companies pay service club fees and dues) give the brochure to the program chairpersons. In this case, he or she can be persistent, if necessary. But the member himself or herself, in most cases, should not be the speaker.

Some large companies, General Electric as an example, have in the past taken out full page ads quoting a provocative sentence or paragraph from a speech given by a top executive. They then made copies of the speech available to anyone who asked for it along with other recent speeches given by the head brass. Advertising not only lets people know that the company has speakers available but also distributes the company’s message widely.