Читать книгу The Art of Change Leadership - Cheryl Cran - Страница 8

All the items discussed here provide insight into the areas that CEOs will be focused on in the next few years. However, there are new trends that are shaping the future of work and that have to be factored in when looking at driving transformation in the workplace.

The trends that are impacting business today are increasing technological innovation, Generation Y impact on the workplace, and cloud computing.

Technological Innovation

Let's look at the impact of technological innovation: 10 years ago if someone told you that you would share most of your life both private and personal for the world to read, watch, and hear, you would have said they were nuts. We now live in a 24/7 information-packed reality where we can find out virtually anything we want about anyone at any time. Who would have thought that we would be living more public lives, building online communities, sharing photos, videos, and personal stories, communicating, collaborating, and accessing information all through the use of technology? It is the impact of technology that is radically changing the way we live and work, and organizations must be adapting to the technological revolution that is upon us. The need for organizations and their leaders to guide the change of technological transformation is absolutely essential. Eric Qualman, the creator of Social Media Revolution videos, states a statistic that in the next few years we will not have a Fortune 500; rather, we will have a Fortune 100. That is, the rapidity with which technology is impacting business and the ability of businesses to respond will determine whether the company will still be relevant in the next few years.

The organizations that are focused on technological transformation are well positioned to be successful and relevant. Often when I speak to groups of traditional organizations (those who have been in business for over 30 years or more) I notice that there is an obvious opportunity for many of these companies. The obvious opportunity is to get everyone in the company on board with the technological solutions that can be utilized. I was facilitating an executive retreat with a company that had been in the telephone business for over 20 years and now wanted to rebrand to let its customers know that they were now a technology company. When we were going through the SWOT (strengths, weaknesses, opportunities, threats) analysis with the executive team, the vice president of sales stated that she did not need to know the technology because her team had full knowledge of it. I stopped and looked directly at the VP of sales and then the CEO and said nothing. I waited for the CEO to say something to the VP and then I said, “Let me get this straight. You are rebranding to be a technology firm and yet you don't need to know the new technology?” The room was silent. Then I went on to say, “In the past it is true that a leader did not need to know the technicalities of the work that the team members did, but in today's reality the leaders must know as much as they possibly can about the technology in order to have relevance with the team.” The CEO had been accepting the approach of the VP of sales because he was not willing to engage in a dialogue with her about how she needed to step up and be more proactive in her role and to learn as much as she could about the technology. This company had a need for breakthrough transformation in order to achieve the objective of being a technology firm rather than a telephone firm. The attitudes and the behaviors of the executives needed to fundamentally change in order to transform and drive business forward. I am happy to say that as a result of that two-day retreat, the company went on with the rebrand and a new commitment to training and upgrading of leadership skills to ensure the focus remained on transformation and making positive change.

Generation Y

The Generation Y impact is a profound change that I identified and that I have helped clients with over the past five years. When I wrote my book, 101 Ways to Make Generations X, Y and Zoomers Happy at Work in 2010 it was as a result of clients telling me that they were being majorly challenged by this new younger demographic who was in the workforce.

By 2020, Generation Ys are expected to make up around 50 percent of the workforce; by 2025 this number is projected to be 75 percent. Yes Generation Ys bring new approaches, innovations, unique values, and ways of working, and they are going to be the dominant demographic in the workplace, which means what they want will rule. This is a generation that has technological intelligence and innateness and that is focused on working smarter with the use of technology rather than harder (aka longer hours).

Many Generation Ys will live at home until the average age of 35; they are willing to live at home longer until they find a company that they truly want to work for. Gen Y are either staying home longer until they find work they love or they are working at what they want but it doesn't quite pay enough for them to move out. The implication for organizations is that they must shift from creating an environment in which they assume people need to work to one in which people want to work.

We need to transform the workplace and the culture to include the viewpoints and ideas of Generation Y and to be engaging for all of the generations. Generation Ys are not the reason companies need to transform; the reason for the transformation imperative is technology, and Generation Y happens to be the generation infiltrating the workplace that has been born with technology as a part of their life since birth. Generation X or Baby Boomer parents taught Generation Ys to do what they love, to ask for what they want, and that life is too short to be in one job for life. Because of this, Generation Ys show up at work and want the workplace to segue to their lives; they want it to be fun, to be collegial, to be creative, and to have the ability to enjoy life while having a career. The art of change leadership includes the ability to adapt to the Generation Y influence and to incorporate their ideas as well as their creative solutions for driving transformation forward.

Cloud Computing

The other trend that is impacting the need for transformation is cloud computing. Big data, the cloud, robots, real time, video, collaboration tools, and open-source platforms are changing everything. The cloud puts the power of technology in the hands of employees. Robotics is forcing us to rethink the jobs that humans can and should do. Recently, I was a keynote speaker for the American Manufacturing Excellence conference on finding and keeping good people, and robotics was a big item of focus because many mundane and repetitive tasks in the manufacturing industry are being replaced with robotics. Interestingly a 2015 statistic by Fortune 500 magazine says that 82 % of CEOs of the biggest companies plan to employ more people two years from now than they do today even with robotics entering the workplace. The change of bringing on robotics is in response to one of the biggest challenges for many traditional industries, namely finding talented new people, and many Generation Ys are happy to do jobs that involve technology such as operating robots and not so happy doing jobs of repetitive labor (the jobs that robots do).

Big data is also giving us insights into the metrics of how we work and how customers interact with us. Collaboration tools give us the ability to connect people and information together anywhere, anytime, and on any device. Data collection as a focus has shifted into data action–leveraging information from data mining to improve customer deliverables and business results.

Business agility has become the primary advantage being delivered by the cloud, says a new survey by Harvard Business Review Analytic Services of 527 Harvard Business Review (HBR) readers in large and midsize organizations. Business agility is the main objective for adopting cloud computing, with nearly a third of respondents (32 percent) saying it was their primary reason for pursuing the cloud. This was followed by increased innovation (14 percent), lower costs (14 percent), and the ability to scale up and down in response to variations in business demand (13 percent). So you can see the need for breakthrough transformation in this fast-paced and changing world. The human requirement is for all of us to master the art of change leadership. This requires the ability to be responsive and quickly adaptive to change and to have the mental agility and the emotional agility to lead people to the exciting future of business that lies ahead.