Читать книгу Start Your Own Transportation Service - Cheryl Kimball - Страница 6
ОглавлениеContents
Preface
Chapter 1
An Overview of the Transportation Industry
The Current State of Small Business in America
The Small Business Administration (SBA)
Service Corps of Retired Executives (SCORE)
The Transportation Industry as a Whole
Transportation Business Options
Chapter 2
Is Transportation the Right Business for You?
Small-Business Personality Traits
Chapter 3
Meet Your Mentors
East Coast Equine Transport (www.equine-transport.net)
Seacoast Helicopters (seacoasthelos.com)
Orcas Island Taxi (orcasislantaxi.com)
Chapter 4
Transportation Business Basics
Naming Your Baby
On a Mission
Choosing a Business Location
Business Types
Sole Proprietor
General Partnership
Limited Liability Company
Corporations
Licenses and Permits
Choosing Insurance
Forms
Proposals
Agreements
Invoices
Receipts
Chapter 5
Market Research for the Transportation Industry
The Basics of Market Research
Types of Market Research
Where to Begin
Trade Associations
State of the Industry
The Details
Local Market Research
The Research
Focus Groups
What Makes You Stand Out?
Chapter 6
Financing and How to Get It
First Things First
Don’t Forget Life
Finding Financing
Get Your Credit in Shape
Networking
Your Business Plan
The Components of a Successful Business Plan
Buying Office Equipment and Inventory
Essential Equipment
Inventory
Chapter 7
Licensing, Regulations, and Maintenance
Zoning
Garaging Your Fleet
Licensing
Commercial Driver’s License
Federal Licensing and Regulations
State Licensing and Regulations
City Ordinances
Environmental Laws
Safety
Vehicle Maintenance
Maintenance Supplies
Chapter 8
All Things Digital
Mobile Websites
Setting Up a Website
Design
Website Must-Haves
The Homepage
Drilling Down
The Rest of the Site
Contacting You from a Website
Updating
Marketing Your Website
Your Website URL
Keep ’Em Interested
Choosing a Web Host
Chapter 9
Employee Considerations
Whom to Hire
Reaching Out to Candidates
Advertising
Interviewing
Interviewing Strategies
Pay
Training
Letting Employees Go
Seasonal Workers
Layoffs
Termination for Reason
Vendors
Professional Services
Chapter 10
Day-to-Day Finances
Financial Statements
Organizing Cash Flow
Pricing Your Services
Maintaining Cash Flow
Break-Even Point
Taxes
Deducting Expenses
Chapter 11
Making Sure the World Knows You Exist
The Difference Between Sales and Marketing
Why Marketing?
Networking to Business Success
The Ins and Outs of Advertising
The Small but Mighty Business Card
Information Brochures
Direct Mail
Newsletters
Press Releases
Make It Newsworthy
The Power of Customer Service
Retaining Customers Through Topnotch Customer Service
Giving Back to Your Community
Building Your Image
Traditional Media with a Digital Twist
eNewsletters
Chapter 12
Social Media
Blogs
Photo-Sharing Platforms
Snapchat
Appendix
Transportation Resources
Books
Blogs
Conferences
Magazines
Organizations
Glossary
Index
