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Communication is a critical part of our lives. It is also critical to the success of your business. Communicating with your fellow founders, potential or existing customers, vendors, or investors is vital. In cybersecurity, there is a common philosophy called CIA: confidentiality, integrity, and availability. To better understand this, we can apply this methodology and framework to email. In the case of the sender and intended recipients of that email, only those individuals can access the communications; the information being communicated is unmolested and it is accessible when required respectively. This philosophy is applied across cybersecurity, not just to communicate, but for this discussion we will refer to it as such. It should also be noted that each are not always equal in every situation. There may be times when availability is favored over confidentiality.

You as well as your founders will want to know your start-up is defensible, at a minimum, from the most common threats today. Your customers will want to know their data and, in turn, they are safe with you. Investors will want to know their investment is not put at unnecessary risk. Once you've addressed the topics we will cover in this book, they will all apply equally to these different audiences. Your message may vary but the standards remain the same.