How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative
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Chris Barez-Brown. How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative
HOW TO HAVE. KICK-ASS IDEAS
Chris Baréz-Brown
CONTENTS
INTRODUCTORY BIT. Is this it? THAT UNCERTAIN FEELING
Stuck is a feeling – never a reality
Embracing freshness keeps you new and shiny
A LIFE LIVED FOR TOMORROW IS CRAPPY
Energy IN is key to energy OUT
THE BEST THINGS IN LIFE CAN’T BE EXPLAINED. CREATIVITY IS A LEAP OF FAITH. SO JUMP!
4FORALL PIZZA
WHY BOTHER BEING CREATIVE?
FIRST BIT:FREEDOM ‘I’M FREE TO DO WHAT I WANT – ANY OLD TIME’
YOU ARE A CREATING MACHINE
CREATING OPPORTUNITIES
BY THE UNIVERSE
BY YOU
THE BASIS OF CREATIVITY IS SIMPLE …
HOW TO PLAY WITH THIS BOOK
SECOND BIT:THE PROCESS
Insight
Ideas
Impact
THE GENIUS THAT WHISPERS
BRAIN BASICS
Recent research suggests that potentially we can remember all our experiences
CHANGES IN STATE
CHECK IN WITH YOUR STATE
YOUR STATE IS CONSTANTLY CHANGING
TOP TIP
EMOTIONAL
SPIRITUAL
PHYSICAL
MENTAL
THIRD BIT:MOJO–MAKING. ADDING YOUR MOJO
Try a bigger board!
PROCESSES DO NOT CREATE ENERGY, PEOPLE DO!
USE STATE AS YOUR COMPASS
THINK A BIT, FEEL A LOT! LIGHTEN UP! IT’S NOT THAT IMPORTANT
THERE’S NO RIGHT OR WRONG
OPERATION ‘NICE SURPRISE’
PLAYFULNESS CAN SAVE YOUR SOUL
TOP TIP
FOOTBALL CRAZY BANK
MY MOTOR IS A CHEESE WEDGE
CURIOSITY KEEPS YOU SHINY
INTUITION
MAKING A BREAKTHROUGH
SURPRISE BREAKTHROUGHS USUALLY HAPPEN BECAUSE
CHANGING YOUR STATE FOR BREAKTHROUGHS TO HAPPEN
DR GREENFINGERS
MOVEMENT IS ALWAYS POSITIVE
IDEAS VS THOUGHTS
THE STATE TO CREATE
FINDING THE FLOW
CHECK IN WITH YOUR STATE NOW!
STATE BREAKERS
SPLURGE
FOURTH BIT:INSIGHT. WHAT IS YOUR OPPORTUNITY?
BUILDING FOR THE FUTURE
SOME TRICKS FOR GETTING TO THE NUB OF THINGS
BIG PICTURE
THE FLOWER OF FOCUS
MY VALUES
FREE FLOW
VALUES ARE NOT A WISH LIST OR WHO WE WOULD LIKE TO BE VALUES ARE WHO WE ARE NOW. EXPLORING YOUR VALUES
Pants Times
CHECKING IN WITH YOUR CREATIVE STATE
BLURT IT OUT. What is it?
Why it’s good
DOINT IT
A’N’Q. What is it?
Why it’s good
DOINT IT
So What Do We Know Now?
WHY? AND HOW? What is it?
Why it’s good
DOING IT
TRUE OR FALSE. What is it?
Why it’s good
DOING IT
Devil
Angel
Crunch Time
KISSING THE FISH
IN YOUR FACE. What is it?
Why it’s good
DOINT IT
FIFTH BIT: IDEAS. IT’S IDEAS TIME. CAPTURE YOUR OPPORTUNITY!
BEWARE OF THE BRAIN TRAP!
THE MORE OFTEN YOU DO SOMETHING THE HARDER IT IS TO DO IT DIFFERENTLY
STIMULUS IS ANYTHING THAT CAUSES A REACTION IN US. RE-EXPRESSION
SOME THINGS YOU CAN DO
RAC – BREAKDOWN ARE BUSTED
RELATED WORLDS
HOW DO I BECOME MORE BRAVE?
NIKE GETS STIMULATED
EXPLODING TOILETS
THE MOST INSIDIOUS OF RULES ARE THE ONES THAT AREN’T RULES AT ALL. THEY ARE THE LIMITATIONS THAT WE INVENT FOR OURSELVES. NAUGHTY STRIPPERS
REVOLUTION
SAUCY THINKING
WORLDWIDE CORRIE
RANDOM LINKS
RELAX
TIME FOR THE MOJO!
MOJO MAKING!
REASONS TO BE CHEERFUL
What is it?
Why it’s good
DOING IT
SPLURGE TIME. What is it
Why it’s good
DOING IT
EXAMPLE: ‘SWITCHING OFF’
BACK TO THE FUTURE. What is it?
Why it’s good
DOING IT
MY CLEVER FRIENDS. What is it?
Why it’s good
DOING IT
CALL A FRIEND!
GO VISUAL. What is it?
Why it’s good
DOING IT
QUICK SKETCH SOLUTION
THROUGH A CHILD’S EYES. What is it?
Why it’s good
DOING IT
PHONE A FRIEND. What is it?
Why it’s good
DOING IT
‘CHILDREN ALWAYS UNDERSTAND.THEY HAVE OPEN MINDS.THEY HAVE BUILT-IN BULLSHIT DETECTORS.’
MADONNA
WHERE ELSE IN THE WORLD? What is it?
Why it’s good
DOING IT
BE CREATIVE – IT’S THE LAW!
BIG QUESTIONS. What is it?
Why it’s good
DOING IT
WHAT IF CLOTHES FITTED PERFECTLY EVERY TIME?
THE GRASS IS NOT ALWAYS GREENER ON THE OTHER SIDE!
BAG, STEAL OR BORROW?
BAG OF TRICKS. What is it?
Why it’s good
DOING IT
SUCKING IT IN
OPEN-TOP BUS. What is it?
Why it’s good
DOING IT
DAYDREAM BELIEVER. What is it?
Why it’s good
DOING IT
CHILL OUT
YOUR MIND STARTS BEING WHEN YOU STOP DOING. WALKING IN NATURE. What is it?
Why it’s good
DOING IT
LET’S GET PHYSICAL. What is it?
Why it’s good
DOING IT
Now that’s creativity! SLEEP ON IT. What is it?
Why it’s good
DOING IT
HOT BATH. What is it?
Why it’s good
DOING IT
PUB. What is it?
Why it’s good
DOING IT
LAST BIT:IMPACT. IMPACT
GETTING IT RIGHT OR GETTING IT WRONG
LEAVES IN YOUR TEA CUP
YOU MAKE THE PLAYS
CLEVER CLEVER THINKY THINKY. The Pros and Cons
WHAT HAPPENS WHEN CLEVER CLEVER, THINKY THINKY DOESN’T WORK
MAKE IT REAL … THEN GET NAKED
FUTURE PROOF
FILL IN THE GAPS
GETTING REAL
STEPS TO GETTING REAL
HEADS OR TAILS
SPLIT VOTE
GETTING ON THE MOVE
ENGAGE YOUR HEAD – MAKE A PLAN
WISH LIST WORKS
ENGAGE YOUR HEART – ENERGIZE
MAKING IT HAPPEN
AND NOW, GRASSHOPPER …
INDEX
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
ACKNOWLEDGEMENTS
COPYRIGHT
ABOUT THE PUBLISHER
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Get Curious, Get Adventurous, Get Creative
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… and I’m a bit of a monkey.
So please don’t take it too seriously – that kind of behaviour should be saved for other books! Some of this is scientifically tested, a lot isn’t.
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