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Methodology

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Our epistemological approach is postpositivist and the chosen methodology is based on a recursive loop between abduction/deduction/induction types of inference using the body of qualitative data already mentioned (David 1999). An explanatory model is proposed; testing its hypotheses requires the organization of a controlled experiment. Its empirical validation is based on a structural equation model. Additonally, a second model that was developed as an extension of the explanatory model and qualified as an individual predictive model implements the theory of affective matching; testing its predictive quality requires developing an original similarity measure like the distance between vectors.

Emotions and Values in Equity Crowdfunding Investment Choices 1

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