Читать книгу Professional Practice for Interior Designers - Christine M. Piotrowski - Страница 172

1 John has been running radio ads that give the impression that he and all his staff are professional‐level members of one of the associations. John is a residential designer and his clients are obtained primarily by referrals from past clients. Only one staff member is a member of one of the associations and that person is a professional‐level member. John lost his membership through an ethics violation three years ago.

2 During her initial marketing presentation, Mary makes it clear to the client that she is experienced in handling complex restaurant designs. Her marketing materials show photos of restaurants in other cities—none of which were designed by Mary. In fact, Mary has no experience in this area. Mary was awarded the project and has already made numerous errors in the floor plans.

3 Don was very excited that the primary home magazine in his city was interested in publishing photos and a story about a large residential project Don completed a few months ago for a high‐profile celebrity. Before the photo shoot by the magazine, a reporter interviewed Don about the project and what it was like to work with the client. Don had never had any work featured in print before and was very energized during the interview, giving the reporter all kinds of interesting information about the project and the client. The reporter—uncharacteristically—asked if Don was a member of any professional association and Don said yes, though he did not clarify that he was in fact an Allied member. When the photographer and the editor arrived to shoot the house, the client indicated that although Don had “been involved,” the client's designer from another city had actually been the primary designer. The client also was now a little uncomfortable with a photographer taking pictures of the interior: He had not realized that a photographer was going to be coming to the house. The client thought that the photos would come from the designer in the other city who had already had photos taken of the house.