Читать книгу Professional Practice for Interior Designers - Christine M. Piotrowski - Страница 59

As with any design firm large or small, succeeding at international design work should not begin by simply saying, “Let's do international work!” It will take some time to research topics presented in this chapter as well as others suggested by consultants. Plans must also be prepared—or should be—to clarify goals and procedures for this venture. Only then will the firm have a greater chance at success.

A firm does not have to totally reinvent itself to begin international work. However, the topics that are explained in the chapters in the latter half of this text should be reviewed and interpreted in terms of international design work. An important part of the initial planning involves decisions related to which countries the firm will want to target. This will help focus attention and research time. It should be considered very important to research such things as political stability, regulations and licensing, financial considerations, and marketing to reach potential clients.

A good detailed business plan is needed. A big part of the plan should be questioning one's desire to do international work. Is it personal interest? Just for the challenge? Is it because of a contact that was made? The purpose of venturing into this type of design work is very important. When these types of questions have been answered, then it is appropriate to move on to other issues that must be considered. How to do a business plan is discussed in Chapter 21.