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Table of Contents

Cover

Title Page

Copyright

Dedication

Preface

Introduction

Chapter 1: Free Enterprise and Wealth Creation In the Beginning Is the Idea Unicorn Likelihood Odds of Success The Six Variables Notes

Chapter 2: Daymond John and the First Variable Accountants vs. Entrepreneurs Variable #1: Business Investment Note

Chapter 3: The Capital Stack and Two More Variables The Right Side Other People's Money (OPM) Variables #2 and #3: Amount and Cost of OPM Cost of Capital vs. Cost of Equity Capital Stack Assembly Equity Sourcing Notes

10  Chapter 4: Three More Variables and Voilà! Variable #4: Sales Variable #5: Operating Profit Margin Variable #6: Annual Maintenance Capital Expense Putting the Six Variables Together Gordon Growth Model Equity Valuation The Miracle of Compounding Dissecting Investment Returns

11  Chapter 5: The Value Equation EVA and EMVA Making the V-Formula Even Simpler Solving for Other V-Formula Variables V-Formula Data Tables Note

12  Chapter 6: Business Model Evaluation STORE Capital The FAANGs Notes

13  Chapter 7: Pulling the Corporate Efficiency Levers Operating Efficiency (O) Asset Efficiency (A) Capital Efficiency (C) Six-Shot Economics Note

14  Chapter 8: Choosing from Your OPM Options Designing Your Own OPM Leasing Creating a Model to Evaluate OPM Options Real Estate as an Investment Note

15  Chapter 9: Opportunity Cost Some Opportunity Cost Illustrations Creating a Model to Evaluate Real Estate Lease Opportunity Costs

16  Chapter 10: The Final Form of OPM OPM Equity Sustainable Growth Rate Taking on OPM Equity Deciding How Much OPM Equity to Use Creating a Five-Year Model Sweetening the Deal OPM Equity Flavors OPM Equity Considerations Note

17  Chapter 11: A Look at Public Companies Determining Public Stock Equity Returns Walmart Note

18  Chapter 12: Animal Spirits Elon Musk and Tesla Stock Exchange Differences Restaurant Case Studies Lone Star Steakhouse & Saloon Boston Chicken Value Investing Notes

19  Chapter 13: Mergers and Acquisitions OPM Capital Options Solving for Equity and Company Valuation EBITDA Valuation Multiples M&A Risks and Rewards M&A Nightmares GE and M&A-Driven Growth Focusing on What Matters Notes

20  Chapter 14: The Essential Ingredient The Growing Restaurant Illustration Designed Structural Change Planned vs. Imposed Structural Change Blockbuster Video Designed Revolutionary Change Reengineering the Corporation Notes

21  Chapter 15: The Art of the Possible The Circles of Business Life Evolving Capital Choices Value vs. Momentum Investing Defining a Financial Win Some Final Thoughts Notes

22  Glossary of Terms

23  The Value Equation Framework

24  Acknowledgments

25  About the Author

26  Index

27  End User License Agreement

Guide

Cover

Table of Contents

Title Page

Copyright

Dedication

Preface

Introduction

Begin Reading

Glossary of Terms

10  The Value Equation

11  Acknowledgments

12  About the Author

13  Index

14  End User License Agreement

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The Value Equation

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