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Acknowledgements

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My Start-Up Plan went through many iterations before we finally found the most suitable format for the book and visual planning tool. We are very grateful for the support we received from a number of people along the way. In particular, we would like to thank illustrator Anna-Kaisa Jormanainen (www.akjormanainen.com) for her visually-engaging artwork, Rodrigo Bautista and Zoe Olivia John (engagebydesign.org) for their advice on accessibility and end user design, and Dr Ian Goodyer for his invaluable recommendations and guidance.

Clare, in particular, would like to thank Laurence for her unfaltering support and motivating words. She also appreciates the encouragement she has received from her parents Judy and Clive, and hopes that her nieces and nephews find the book useful if they ever decide to start their own venture!

Brad would like to thank Carmen for her support and optimism and for trying to keep him in shape! And thanks to his mum, Lynne, for her unending, unselfish and loving support since day one.

My Start-Up Plan

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