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Oh! Please! No! Don’t!

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There are many reasons to get on your mobile and call the fashion police, but here are some pet hates of mine that should be avoided at all costs:

1. Very short skirts with high heels

Unless your name happens to be Beyoncé and you are singing a little song called Crazy in Love you have no excuse. It’s not sexy.

2. Visible thongs above trousers’ waistbands

The modern-day female equivalent of the builder’s bum. Very unattractive.

3. Seeing double

If you are appearing on Strictly Come Dancing then fine, but otherwise girlfriends and boyfriends should not be seen out wearing matching outfits. Unless they’re around six years old, in which case it’s officially cute.

4. Cleavage overload

Message to all those girls who take their fashion tips from men’s magazines: keep them hidden and keep them guessin’.

5. Silly hats

Equestrian helmets and Pierrot clown cones may be good for fancy dress, but never mistake eccentricity for individuality.

schoolwork and exams. During the summer holidays, I used to go with my Auntie Pat and Auntie Shelagh to clean the chalets at Pontins – the money was good and I’m sure we used to clean more chalets than anyone else! – but when I was sixteen I found myself a Saturday job in New Look in Liverpool.

It was simply that I needed more money to buy clothes for myself. Not only that, but I’d just started seeing Wayne, and his birthday was coming up in October. Then it would be Christmas, so I really wanted to earn some extra money to buy him presents. I worked at New Look on Saturdays, and in the run-up to Christmas I’d work late-night Thursdays. Dad used to come and pick me up afterwards because he never liked the idea of me catching the bus home at that time of night.

Because I was interested in fashion it was a great job, and I used to get fifty per cent off all the clothes. My contract meant I had to buy New Look clothes to work in the shop, which I was more than happy about because they used to have a nice designer range by Luella at the time. I really enjoyed the independence the job brought me, and having my own money coming into my bank account. And Wayne got his birthday presents – an Armani cardigan and a pair of wireless headphones.

A couple of years ago, GMTV’s fashion expert, Caryn Franklin, wrote a kind article in the Daily Mirror about me entitled ‘The Making of Coleen’, saying how I’d made ‘the transition from schoolgirl to sophisticate with ease’. I don’t know about ease, but it’s been fun. The last few years have seen me grow up, and so has my style and fashion sense. It’s been a fashion journey that, for better or worse, has taken place in the public eye. As for that first photograph of me, well, if I’d have known I was going to be in the newspapers then maybe, looking back, I might have restyled a few things. For starters, I think I’d have gone for flat ballet shoes with white socks, not the navy ones I was wearing. And I would’ve had my hair different – a loose ponytail rather than the tight pony I wore at the time. And I’d be wearing a smarter, tailored jacket. The three-quarter-length hooded puffa jacket would be history. That would be the first thing to go!

Welcome to My World

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