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The cat scratched its leg. (no apostrophe)

The cat is not there. It’s a shame.

Always remember when dealing with a possessive plural to put the apostrophe before the final s unless the plural word itself ends in an s. This sounds more complicated than it is.

The people’s party was better than the children’s party.

The adults’ party was better than the teenagers’ party.

Just ask yourself: whose party was it?

The people – so it is the party of the people.

The adults – so it is the party of the adults.

In other words the apostrophe goes at the end of the collective word.

Possessive pronouns (its, hers, theirs) never take apostrophes.