Читать книгу Twitter Power 3.0 - Comm Joel - Страница 5

It seems like just yesterday that my publisher asked me to write the first edition of Twitter Power. With just more than 5,000 followers to my name in 2008, I was an early adopter of the now-ubiquitous social media site known for 140-character posts.

It thrills me that the first and second editions of Twitter Power have become the top-selling books in the world on the subject of using Twitter! I knew that Twitter was onto something, but I never imagined that it would become such a significant part of our culture.

The hashtag is now a part of our discourse and has influenced many other social media sites to include hashtag support on their service.

The Twittersphere's ability to discover and broadcast breaking news faster than any of the major networks makes every member a potential man or woman on the street.

The connection we feel with musicians, celebrities, politicians, athletes, and authors has never been greater because Twitter has allowed us to interact with some of the people whom everyone knows.

And businesses are discovering that Twitter is an incredibly powerful branding tool useful for engaging with prospects and customers, as well as providing top-quality customer support.

With more than 250 million monthly active Twitter members and a member base exceeding 1 billion accounts, the Twitter hashtag and well-known @username appear on television shows, in film promotions, on billboards, in magazines, and in a variety of other promotional materials.

Twitter is everywhere, and it is here to stay.

And although the 140-character limit hasn't changed, much has evolved since the release of Twitter Power 2.0 in 2010.

Lists for organizing those you follow, the ability to embed photos and images in your tweets, an official Twitter advertising system designed to help businesses engage and drive followers to take specific action, and a better understanding of how Twitter members like to engage are just some of the new things covered in this book.

One of the other changes to this completely updated and revised third edition is the addition of a coauthor, Dave Taylor (of AskDaveTaylor.com). A prolific author of many business and technical books, Dave has been a good friend of mine for many years. Because of his involvement in the social space, I thought it would be fun for us to coauthor this book. To avoid confusing you, the reader, as to who is speaking, we refer to ourselves in the third person throughout the book.

So, whether you are a seasoned Twitter user, someone who has dabbled in tweeting from time to time, or a complete newbie to Twitter, you are in for a treat. Dave and I believe this is the best edition of Twitter Power yet, and we're excited for you to jump in and discover how to make your Twitter experience as great as possible!

If you use Twitter to connect with friends or family, or if you manage a Twitter account for your own small business or as part of a large corporate team, the pages that follow are dedicated to helping you leverage the power of Twitter like never before.

Who knew 140 characters could be so powerful?

– Joel Comm