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Vision and Effective Leadership

If you’re not a CEO, top executive, or business owner, you might not spend much time thinking about vision. You’re busy managing others, delivering on goals, implementing specific tactics, building a team, or focusing on financial performance. Creating a vision is not your priority.

But if you want to be an effective leader at any level, you should pay more attention to vision. Center for Creative Leadership (CCL) research suggests that leaders who communicate a strong vision are seen by their bosses and coworkers as more effective than those who do not (Willburn, Hackman, & Criswell, 2008; unless otherwise noted, all mentions of research in this guidebook refer to this study).

The research also shows that the content of a vision—the information itself—affects employees’ perception of the organization. Your articulation of a vision—how you communicate the information—affects employees’ perceptions of your leadership effectiveness. Taken together, vision content and vision articulation give your employees, colleagues, and other stakeholders a powerful image of how good your organization is and how skilled you are as a leader.

Whatever your leadership role—manager of a small staff, project manager, department head, or up-and-coming executive—developing a vision is a powerful tool for achieving your goals.