Читать книгу Living Me to We - Craig Kielburger - Страница 9

MORNING

Wake Me Up

7:20 a.m.

Clothes Minded

Wear What Matters

RANSACKING YOUR CLOSET to unearth an outfit often leads to the same conclusion: I have nothing to wear! (Yes, guys think it too, ladies.) But more likely, we have nothing ethical to wear. Prices have plunged faster than V-necks on men. This means we’re buying a third more clothing than just a few years ago. All this fast fashion is bad for the environment (cotton is often doused with pesticides like it’s cheap cologne) and bad for the people in distant sweatshops. After seeing the factories where these here-today-gone-tomorrow togs are made, it’s impossible to feel good about what we’re wearing.Me to We Style says good-bye to guilt-ridden clothing. With the help of co-founder Oliver Madison, we launched a company that doesn’t rely on pesticide-coated cotton or children in sweatshops, or create untold amounts of pollution and environmental damage. To put that in fashion speak: that is SO last season! So few clothing companies follow ethical standards that Me to We Style had to set its own. We use organic and sweatshop-free fabrics, recycled polyester from plastic bottles – all manufactured in Canada. If that’s not enough, for every T-shirt sold, we also plant a tree, and half our profits go to our charity partner, Free The Children. A wardrobe that builds schools, digs wells and makes the world a better place. That doesn’t just solve your what-to-wear dilemma, it makes a real fashion statement.

PAIN IS NOT BEAUTYCut back on your closet! Save your cash for that extra special, ethically made something-something.Look for clothing companies, such as Patagonia, Icebreaker, Me to We Style, that account for its entire supply chain from start to finish.Remember sustainable, ethical clothing is often better made, lasts longer and saves you money.Shop vintage or second-hand for a true recycled fashion experience.Take note: not all designer or expensive clothing is ethically made. Checking websites, asking in-store or running a quick search online will turn up more answers.Check out local and hand-made products at craft festivals or online marketplaces, such as Etsy.

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Living Me To We | Morning

MORNING

Wake Me Up

7:20 a.m.

THE LIFE OF A T-SHIRT

GO TO PAGE 153 FOR MORE TIPS AND INFORMATION

Source: “Waste Couture: Environmental Impact of the Clothing Industry,” Environmental Health Perspectives, September 2007.

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Morning | Living Me To We