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A Few Points to Keep in Mind

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1. Disclaimer

The advice in this book is given with the best of intentions to help you succeed in business. However, I am not a lawyer, and I have no magic powers either. In other words, I cannot guarantee you any level of success. So if you bought this book hoping it would help “Dave’s Lint Recycling” take off, and you fail, don’t blame me or my publisher.

I repeatedly stress using the services of professionals in this book. Lawyers, accountants, advertisers, and web designers are all out there, and they can all help you. I’ll give you some general advice on a topic such as taxes, but your accountant trumps what I say, so trust him or her.

2. I do not like statistics, and I use very few

I do not employ many statistics in this book. The most I’ll do is state something very general, like “90 percent of the time, that won’t work.” I do this for two reasons:

a) Most “stats” are simply made up by the people claiming whatever it is they are claiming.

b) Statistics used to make a point are very subjective. Two people arguing over whether secondhand smoke is harmful or not can both cite lots of statistics that back their viewpoints. People like hiding behind statistics; I choose not to.

3. You’re going to have to get your hands dirty

There are some people out there who want everything done for them, or want to start a business without learning anything new. I’ve seen advertisements such as “Internet business in a box” sold on TV, with the tagline “you don’t need to know anything about the Internet!”

I’m sorry, you can’t run a home-based Internet business without knowing anything about the Internet. I’m not saying you have to be an IT guru or a webmaster, but if you want to have an Internet business, you’re going to have to (*gasp*) learn a little bit about the Internet.

So you are going to have to get your hands dirty — no matter what it is you want to do. This means doing some reading, and learning new things.

There are places in this book where I’ll talk about accepting credit cards or getting a website domain name. I’ll tell you in general terms where you need to go for such information, but I’m going to leave it up to you to actually do it and set up an account. This is for two reasons:

a) If I held your hand the whole way, this book would be thousands of pages long.

b) To succeed in a home-based business, you have to do these things yourself. It’s like learning to drive — sooner or later, you’re going to have to take the wheel.

4. Enjoy yourself

This book was a joy to write, and I truly hope you enjoy reading it. Indeed, I tried to make it as fun as possible. So get ready, open your mind, and let’s go.

Start & Run a Real Home-Based Business

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