Читать книгу No B.S. Guide to Maximum Referrals and Customer Retention - Dan S Kennedy - Страница 2

Retention and referrals are a key component of our profits and continued growth and the strategies and techniques contained in No B.S. Guide to Maximum Referrals and Customer Retention made a huge impact on our bottom line. If you depend on the continued and repeat business of your current clients to survive, thrive and profit, then this book is a must read book.

—TRAVIS LEE, OWNER OF 3D MAIL RESULTS

Everyone says that referrals are the life-blood of any business but very few people teach how to get referrals on a consistent basis. Shaun and Dan have nailed it in this book. If you can follow simple step-by-step instructions you can put an automatic referral machine in place in your business and reap the rewards for years to come. Get this book and more importantly, implement it. It can change your business life forever.

—DAVE DEE, CHIEF MARKETING STRATEGIST OF GKIC

Dan Kennedy and Shaun Buck prove beyond question that multiplying your best customers or clients is the secret to finding new riches in your business. Dan and Shaun lay out a cost-effective, easy-to-follow system for creating evangelists. Written for both retailers and providers of professional services, this book is a must read for us small business owners.

—BEN GLASS, OWNER AND ATTORNEY AT BENGLASSLAW AND GREAT LEGAL MARKETING

This book is the answer to those who seek new business wealth from smart systematized work and predictable income. I have personally benefitted from Shaun’s genius because it played a vital role in the selling of my last business for over $10 million.

—WALTER BERGERON, SERIAL ENTREPRENEUR AND BESTSELLING AUTHOR

We all know that it’s easier and more profitable to keep the customers you have than to get new ones. This book shows you the real-world formulas to actually doing that in your business and is a must-read for anyone who wants to escape the new customer grind.

—CHARLEY MANN, CMO OF GREAT LEGAL MARKETING

Shaun Buck and his team create customized newsletters that engage, build relationships, and form an iron fence around your client/customer/patient base. They provide a format to increase referrals as well as introduce new services all of which drives additional revenue without the additional cost of acquiring new clients. We recommend all our entrepreneurial attorney members use a client newsletter and we direct everyone to Shaun and his team.

—RICHARD JAMES, PRESIDENT OF AUTOMATED BUSINESS RESULTS, LLC

The hundreds of membership programs I’ve consulted with in the last 20 years have proven there is no better way to create business growth, stability, and certainty than by improving retention. Shaun Buck and Dan Kennedy reveal an excellent step-by-step action plan any business can follow to maximize the value of every new customer through larger transaction sizes, repeat business and increased referrals.

—ROBERT SKROB, PRESIDENT OF ASSOCIATION MARKETING, INC.

Any business serious about growing not only its revenue, but its bottom line, should read this book. Dan Kennedy and Shaun Buck detail not only how to retain customers but how to grow their sales in the most profitable way possible. This is a must-read for any goal-driven business owner.

—KIM WALSH-PHILLIPS, CEO OF ELITE DIGITAL GROUP AND AUTHOR OF NO B.S. GUIDE TO DIRECT RESPONSE SOCIAL MEDIA MARKETING

Shaun and Dan have gone far beyond generic referral techniques and mechanics about customer/client retention. Referral based marketing, especially through newsletters and properly structured ascension strategies, is the least expensive way to not only acquire new customers but to also keep them for a long time.

—MICHAEL ROZBRUCH, CPA AND FOUNDER OF MICHAEL ROZBRUCH’S TAX & BUSINESS SOLUTIONS ACADEMY^TM