Читать книгу Social Psychology - Daniel W. Barrett - Страница 93

Each of these techniques—like all research methods—has its strengths and weaknesses. Therefore, social psychologists prefer to use more than one method to investigate social behavior. As a result, our understanding of the neuroscience of social behavior is more comprehensive and sophisticated (Ochsner, 2007; Wager & Lindquist, 2011). As we will see later, the principle of combining multiple research methods to examine a common phenomenon in order to strengthen our knowledge of social behavior applies more broadly to all methods of inquiry.