Читать книгу It's Not Rocket Science - Dave Anderson - Страница 7

Our world, often said to be changing at a pace that is “faster than ever,” has created an unhealthy peer pressure of sorts that has compelled impulsive business leaders, ungrounded by basic and foundational disciplines, to get caught up in the “move faster” whirlwind. The result for many has been far more motion than progress: successions of doomed-to-fail fads, phases, silver bullets, flavors of the month, and hosts of knee-jerk forays into follow-the-pack fantasies that drain resources, and confuse and demoralize customers, associates, and shareholders. To be fair, it is easy to get caught up in the “change for the sake of change,” and “do it faster and more often” group mind-sets when you consider the near-incomprehensible realities around us:

• Sir Ken Robinson, international advisor on education to governments, observed: “The world is changing faster than ever in our history. Our best hope for the future is to develop a new paradigm of human capacity to meet a new era of human existence” (Robinson 2009).

• “The rate at which companies get bumped off the S&P [Standard and Poor's] 500 has been accelerating. Back in 1958, a company could expect to stay on the list for 61 years. These days, the average is just 18 years… General Electric, [is] the only company that's remained on the S&P Index since it started in 1926” (Regalado 2013).

• In Great by Choice, authors Jim Collins and Morten T. Hansen (2011) somewhat apologetically examine how 11 of the 60 companies Collins had touted as “great” in two prior works have fallen into “mediocrity or worse,” more evidence that without a principle-centered business foundation that supports sustainable success, yesterday's peacock can quickly become tomorrow's feather duster (HarperCollins 2011).

• Because of a faster-than-ever business pace, our skill sets have a shorter-than-ever shelf life (Thomas and Brown 2011).

• According to Forbes, “The average worker today stays at each of his or her jobs for 4.4 years, but the expected tenure of the workforce's youngest employees is about half that. Ninety-one percent of Millennials (born between 1977–1997) expect to stay in a job for less than three years, according to the Future Workplace ‘Multiple Generations @ Work’ survey of 1,189 employees and 150 managers. That means they would have 15–20 jobs over the course of their working lives,” creating human resources nightmares for companies seeking stability among their human capital, to attain sustainable success (Meister 2012).

• “Access to information and to other people is both unparalleled in modern history. Our ‘connectedness’ is not only to resources, but to people who are helping to manage, organize, disseminate and make sense of those resources as well. This interconnectedness is creating a new sense of peer mentoring enabled by access to multiple levels and degrees of expertise” (Thomas and Brown 2011).

• The rise of entitlement and political correctness within organizations is smothering once-robust cultures. Steve Tobak (2013) of FOX Business commented that political correctness:

is collectivism, which destroys individualism. Competition is bad. Everyone's a winner. Everyone has to be included and treated the same. Singling out individuals as special or unique excludes others, so that's out. Lost is individual responsibility and accountability, the drive to compete and win, the motivation to be recognized for achievement and superior performance…

Everything has to be filtered to ensure no one is offended or gets into trouble. That slows down information processing, waters down communication, strips out critical data, and dilutes meaning. As a result, it undermines genuine understanding and effective decision making.

Now, here's the confusing part. Finger pointing and blaming others is tolerated, even encouraged. Leaders blame their predecessors; parents blame teachers; society blames victims. It's everybody's fault but whoever is really responsible. That's because nobody is accountable. There are no enemies or bad guys. That wouldn't be inclusive.

• Dr. Ian Pearson, a renowned futurologist, shared the following perspectives on the six most influential trends that will redefine business success:

The increasing political and economic dominance of emerging markets will cause global companies to rethink and customize their corporate strategies.

Climate change will remain high on the agenda as companies seek to explore resource efficiency to improve the bottom line and drive competitive advantage.

The financial landscape will look vastly different as increasing regulation and government intervention drive restructuring and new business models.

Governments will play an increasingly prominent role in the private sector as demand for greater regulation and increasing fiscal pressures dominate the agenda.

In its next evolution, technology will be driven by emerging-market innovations and a focus on instant communication anytime, anywhere.

Leaders will need to address the needs and aspirations of an increasingly diverse 21st-century workforce. (EY, n.d.)

• In his book The Singularity is Near, Ray Kurzweil noted that:

it took 21 years, from 1972 to 1993, for computation speed to increased [sic] 1,000 fold, but only 10 more years to increase again by the same factor…

Kurzweil predicts that a $1,000 personal computer will match human brain capability around 2020, and will be 1,000 times more powerful than the human brain by 2029. At that point, computers will have a conscience of their own and will be able to learn and create by themselves, without human supervision…

Around 2045, a single personal computer will be a billion times more intelligent than every human brains [sic] combined. (Hay 2014)

Whew! How tempting it is amid a world changing at warp speed to abandon solid business fundamentals and seek what's faster, sexier, more exciting, and extraordinary to get ahead in uncommonly complex times, but as It's Not Rocket Science will demonstrate, getting caught up in the “change faster just because everything else is” nonsense is completely foolish. The greatest successes in business annals have always been built on a foundation of doing ordinary things extraordinarily well, not extraordinarily complex things – not rocket science.

It's Not Rocket Science is an irreverent and contrarian thumb in the eye to the gurus, consultants, and so-called experts who promote the idea that business must revolutionize or reinvent itself continually to survive. It is a commonsense call for organizations to forgo today's enamoring with fairy-tale business enlightenment and to return to sustainable business success fundamentals that have proved themselves true over the centuries.

It's Not Rocket Science asserts that we have already heard, have been taught, and know full well the answers for sustainable personal and organizational growth; however, we've abandoned them and chased various versions of New Age business palaver because they deceptively appear more contemporary, and less Prussian; more relevant, and less old-school; more fashionable, and less mundane. This book will present a compelling, no-nonsense blueprint for returning business cultures and strategies to a foundation built on rock-solid fundamentals, not shifting sands. Most important, it outlines four simple steps for mastering the art of execution – for converting your loftiest visions and strategies into results:

1. Get the Process Right!

2. Get the Leaders Right!

3. Get the Culture Right!

4. Get the Team Right!

Although the strategies are basic and simple, they require immense work. This book is your guide to getting it done with excellence.