Читать книгу App Store Fame and Fortune With Public Relations - Dave Boone's Struzzi - Страница 4

The success of app stores has put dollar signs in the eyes of many app developers. Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines. If a single photo sharing app can go from zero downloads to millions of downloads, and eventually a billion dollar payday, so can yours. If a single drawing game app can go from zero downloads to a $200 million dollar payday, so can yours.

But of course, as a developer you’re not the only one vying for a big payday. The competition is fierce, so knowing how to get your app into the spotlight is a necessity. Public relations gets you into the spotlight and makes sure your product stay there.

This is a book for newcomers to the public relations world (current experts will learn a great deal as well) and is ultimately a guide to strategies and tactics that will build your app brand.

This book is a powerful resource that will help your app become famous, sell impressively, and succeed through fame.