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GET INTO THE HABIT OF GETTING SMARTER

Doctors and other scientists used to believe that we were born with a brain that was either high functioning or not. Either you were inherently wired to be smart, focused, and able to learn easily—or you weren’t. It wasn’t until around the end of the twentieth century that scientists began to understand the concept of neuroplasticity, the brain’s ability to grow new cells and forge new neural connections throughout your life.

You can use these new cells and newly formed connections to develop new habits and beliefs, learn faster, and remember more effectively. These are dramatic upgrades that can have an enormous impact on your performance in every aspect of life. It also means that if you think you’re not smart enough or not good enough, it doesn’t matter. You can change it.

An overwhelming number of my podcast guests believe that creating good habits and discipline is one of the most important things you can do to perform better as a human being. In fact, this answer came in third out of anything in the world to improve performance, even ahead of education. These innovators know that your habits, the things you do every day without even thinking about them, to a great extent determine who you are and what you are capable of.

Yet creating new habits is not as simple as making resolutions. To transform your actions into automatic habits that you can use without conscious effort, your mind must create new neural networks. It follows that anything you can do to maximize your ability to create these pathways will help you actually wire in the habits that will benefit your performance. Habits work because they free up mental space for doing big things. The new habits and strategies highlighted in this chapter’s laws will help you transform your false beliefs and allow you to learn faster, remember more easily, and ultimately make space in your head and your life so you can more quickly and easily achieve your goals.

Law 4: Even Your False Beliefs Are True

The beliefs you hold and the stories you tell yourself shape your internal model of reality. When your model is wrong, you build broken habits and make decisions that don’t create what you want. You suffer. A flexible mind changes itself and builds a better model as it gathers more data about reality. Build a flexible mind with the built-in habit of questioning your assumptions about reality so you can grow.

Vishen Lakhiani has been a meditation teacher for more than twenty years and runs the world’s largest meditation training program online. His two-hundred-person company, Mindvalley, has enabled him to become a substantial philanthropist, and his bestselling book, The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed on Your Own Terms, teaches you how to optimize your brain for prime happiness and performance.

In his interview, Vishen shared with me how he came to believe a false story about himself. He is of South Asian descent, but he grew up in Asia, where he looked different from the other kids. He had a larger nose than most of his classmates and more hair on his arms and legs. The other boys called him Gorilla Legs and Hook Nose, and Vishen internalized those messages. As his mind, which he calls a “meaning-matching machine,” tried to make sense of the world around it, as all young minds do, it created the meaning that he was ugly, and he held on to that belief for many years.

Vishen refers to these types of stories and beliefs as our hardware, because they are instilled in us, usually before the age of seven, much as hardware is installed in a computer. We do not deliberately choose them. Authority figures, our society and culture, our education systems, and the observations we make as children indoctrinate such beliefs into us at a very young age. If we allow them to go unquestioned, they can have a hugely detrimental impact on our lives. Our beliefs tell us how important we are, what we are capable of, our role in society, and so on. If our beliefs are limited, they can drastically diminish our human potential. The problem is that our beliefs feel like reality because they are reality until you realize they are false.

The good news is that just as you can upgrade the hardware on your computer, you can upgrade your beliefs once you become aware of them. In Vishen’s book, he teaches a codified form of learning and human development that he calls consciousness engineering. The first step of consciousness engineering is to recognize that your beliefs are not who you are. They are simply hardware that was installed in you long ago and can be upgraded or replaced.

Neuroplasticity teaches us that we can swap out a negative or limiting belief for a belief that will serve us better. Vishen says that when people change their beliefs, their lives completely transform because those beliefs inform how they experience the world. For instance, when Vishen got rid of the false belief that his differences made him ugly, it changed his confidence and his entire perspective, and his life and relationships quickly shifted in a positive way.

Swapping out your limiting beliefs is crucial if you want to go from Human 1.0 to Human 2.0, but it isn’t easy. Humans hold on to limiting beliefs without even realizing it. They seem so real to us that we don’t always realize they even exist. To us, they are simply the way things are. Vishen recommends modalities such as hypnotherapy or meditation (more on this later), which can lead to awakening moments that make you conscious of your beliefs. Then you can begin to change them intentionally.

High performers focus on recognizing and changing limiting beliefs because they know that their beliefs will become true whether or not they are based in reality. In fact, helping people discover and correct self-limiting beliefs is one of the primary roles of a life coach or a business coach. For example, if you believe that you are having a lucky day before a presentation, it doesn’t matter whether or not there is any such thing as luck. Your belief in your own luck will lead you to have more confidence and to actually perform better in that presentation. It’s like the placebo effect on steroids.

When I meditate, I tell my nervous system I’m grateful that things happen the way they’re supposed to happen, that there is a conspiracy to help me succeed, and that the universe has my back. (Gabby Bernstein, the author of a great book by that title, inspires that last part. Her interview on Bulletproof Radio was amazing.) It doesn’t matter if any of those beliefs are actually true or even if my rational brain thinks they’re true. I want the simple-minded systems in my body to believe that they are true so they will automatically help me to make things happen with less resistance.

Your positive beliefs can literally bring you success. You can tell yourself the story that you’re successful, and your brain will believe it and act on it. The opposite is also true. Based on thirty years of research on more than a million participants, Dr. Martin Seligman and his colleagues at the University of Pennsylvania found that optimistic expectations were a significant predictor of achievement.¹ When salespeople believed that they would make a particular sale, they were 55 percent more successful than their pessimistic counterparts. Your beliefs directly impact the outcome of your efforts, so it is essential to swap out your negative beliefs so you can reach your potential or surpass what you presently believe is your potential. I spend a substantial amount of energy and time with people who think bigger than I do because it edits my own stories about my potential, and doing so has expanded my life and my company more than I ever expected. (Of course I didn’t expect it; I had a limiting story!)

The second aspect of consciousness engineering is upgrading your systems for living, also known as your habits. Vishen says that your habits are like the apps on your phone. They consist of things such as your diet, your exercise routine, and your sleep hygiene—the patterns that shape your days. He recommends learning new systems through studying the greats and finding out what habits made a difference for the most impactful people … kind of like what you’re doing by reading this book!

To learn more about how to easily create new habits, I sought out Robert Cooper, a neuroscientist and New York Times bestselling author who has positively impacted the 4 million people who have bought his books. Robert effectively combines two fields that seem completely unrelated—neuroscience and business strategy—to help elite performers and top leaders get the most out of their brains, their time, and their performance.

I asked Robert to deliver the keynote address at the third annual Bulletproof Biohacking Conference and sat down with him afterward to talk about how to hack the hardwired habits that can limit performance and build new habits that will burn better programs into the structure of the brain. Robert says that the brain has an embedded performance code for the world of two thousand years ago. You can ignore this outdated programming and hope for the best, or you can upgrade and reprogram (or rewire, in neuroscientific terms) the brain to become compatible with the reality of today’s world.

First, you have to become aware of the brain’s default settings. Our instinct is to do things the same way we’ve always done them. This is helpful on a day-to-day basis, such as when you drive to work using the same route as always without even thinking about it, but constantly reverting to automatic behaviors can shut down innovative thinking. Robert calls this your “hard wiring.” Your “live wiring,” on the other hand, represents your ability to grow and change—the “plastic” part of neuroplasticity.

Robert says that even when you are relying on your hard wiring, your brain is constantly changing. The question then becomes: In which direction are you changing? When you settle in to your default mode and rigidify like a grumpy creature of habit that gets mad if someone takes his or her favorite seat at the table, you are “downwiring.” Many people downwire as they age, but it doesn’t have to be that way. When you lean into possibilities and become different with the intention to get better, you are “upwiring.”

The key to upgrading your performance is to spend the majority of your time upwiring rather than downwiring. Yet, to conserve energy, your brain’s instinct is to downwire. It likes repeating the same things it’s done before and keeping you the same person you’ve always been. This is why for many people it is more comfortable and less scary to stay the same. In many ways, your brain is a scared, dumb organ that fears change. (No offense.) Upwiring requires more effort and more risk. You have to aim your brain away from its comfortable default mode and instead steer it toward intentional choices that support the kind of growth you want to achieve.

To do this, Robert encourages you to identify moments when you can prevent an automatic response and instead guide yourself in a better direction. Many mindfulness experts refer to such a moment as a “meta moment”—a sliver of time between a trigger and a response. For example, when someone says something that bothers you, instead of reacting with anger as you normally would (downwiring), pause to consider why the comment upset you so much and then choose with intention how you want to respond (upwiring). With practice, finding meta moments will eventually become a habit like any other.

It’s exciting to know that your brain, your beliefs, and your reality are incredibly changeable. You decide who you are, and you can also choose your own truth. That is a powerful game changer.

Action Items

 Chose one of the methods from this law to figure out which of your beliefs about yourself are actually true. Be extra suspicious about any belief that suggests you “should” be some way or do something, any belief that says you “have to” or “need to,” and any belief that paints people or the world in terms of good and bad. Write down the first three that come to mind:Belief 1: __________________________________________Belief 2: __________________________________________Belief 3: __________________________________________Meditate on things you believe to be true about yourself and the world around you. Do it either in the morning or at night.Journal about the things you believe to be true for a half hour once a week. Start today.Schedule a recurring monthly or weekly appointment with a coach or a therapist who can point out when you believe your own story.

 For one week, as you meditate or when you wake up, experiment with repeating and focusing on this phrase and actually summoning the feeling of gratitude: “I’m grateful that there is a conspiracy to make things happen the way they’re supposed to. The universe has my back.” You don’t have to believe it, but do your best to feel it—you’re tricking your nervous system.

 Build the habit of listening. The programming most of us have is to think about what we’re going to say next instead of listening to what the other person is saying. The story that drives this habit is one you learn as a child—that when adults are talking, no one will hear you unless you talk right away. The reality we live in now is that if you listen and then speak, everyone will hear you. Choose a friend or colleague who usually has something good to say and commit to consciously not planning what you’re going to say the next time you chat with them. You’ll be surprised by what you learn and what you do end up saying when you don’t plan ahead. Who is the person near you most worth listening to?

Recommended Listening

 Vishen Lakhiani, “10 Laws & Four-Letter Words,” Bulletproof Radio, episode 309

 Robert Cooper, “Rewiring Your Brain & Creating New Habits,” Bulletproof Radio, episode 261

 Gabrielle Bernstein, “Detox Your Thoughts to Supercharge Your Life,” Bulletproof Radio, episode 455

Recommended Reading

 Vishen Lakhiani, The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed on Your Own Terms

 Robert K. Cooper, Get Out of Your Own Way: The 5 Keys to Surpassing Everyone’s Expectations

 Gabrielle Bernstein, The Universe Has Your Back: Transform Fear to Faith

Law 5: A High IQ Doesn’t Make You Intelligent, but Learning Does

Your IQ score measures your crystallized intelligence, the sum of your learning and experience. You can raise it, but it doesn’t matter as much as fluid memory, your ability to learn and synthesize new information. Most scientists still believe that fluid intelligence is fixed, but it’s not. So hack it. There are specific techniques to drastically increase your fluid memory that are waiting for you to use them. You can waste your time learning slowly or set yourself free by changing your brain and upgrading how you learn.

Jim Kwik is a superhero. He is a widely recognized world expert in speed-reading, memory improvement, brain performance, and accelerated learning. He’s humble about it, but he’s trained countless Fortune 500 CEOs and dozens of A-list actors and actresses, including the cast of the X-Men movies. He actually trained Professor X! Jim often appears onstage doing speed-reading demonstrations and memorizing hundreds of people’s names. But he doesn’t do this to impress or show off. He does it to show what is possible not just for him but for anyone. When we have dinner, Jim memorizes the name of every restaurant employee who comes to the table because it makes people feel good when you refer to them by name.

Jim was not born with these abilities. In fact, when he was in kindergarten, he had a very bad accident that resulted in brain trauma. He was left with learning challenges and poor focus, and he constantly struggled to keep up with his classmates. When Jim got to college, he was sick of always lagging behind. He wanted to start fresh and make his family proud, so he began working so hard that he neglected things such as sleeping, eating, exercising, and spending time with friends. Instead of fueling his performance, this left him passed out in the library from sheer exhaustion. He fell down a flight of stairs and hit his head again. When he woke up in the hospital two days later, he was down to 117 pounds, hooked up to a bunch of IVs, and deeply malnourished. He thought to himself, “There has to be a better way.”

A moment later, a nurse came in with a mug of tea. The mug had a picture of Albert Einstein on it with the famous quote “The same level of thinking that’s created the problem won’t solve the problem.” The universe had Jim’s back that day, because the mug helped him realize he had always thought the problem was that he was a slow learner, so he had tried to solve the problem by spending all of his time learning. Now he asked himself if he could think about the problem differently: Instead of spending more time learning, could he find a way to learn faster?

Jim thought back over his education. In school, his teachers had taught him what to learn, but he’d never taken a class on how to learn—on creativity, problem solving, or how to think, concentrate, read faster, and, most important, improve his memory. Socrates said, “Without remembering, there is no learning.” Jim realized that he could learn faster if he could remember more. So he began to study the mind and how it remembers to see if he could come up with shortcuts.

The memory techniques that Jim developed worked immediately. He went from struggling in his courses to getting straight A’s, and he soon started using his techniques to help other people. He didn’t want anyone to suffer or struggle the way he had.

One of Jim’s very first students more than two decades ago was a freshman who wanted to read thirty books in thirty days and was able to do so successfully using Jim’s techniques. He asked her why she wanted to do so and found out that her mother had been diagnosed with terminal cancer and was told she had sixty days to live. The books the student was reading were all about health, wellness, medicine, psychology, self-help, and spirituality—anything that she thought might be able to help save her mother’s life.

Six months later, Jim got a call. At first he couldn’t even make out the voice on the other end. All he heard was crying. Finally, he realized it was the same young woman. She was crying tears of joy because her mother not only had survived but was starting to get better and really thrive. The doctors didn’t know how or why that had happened, but her mother attributed it to the great advice her daughter had gotten so quickly from all of those books.

That was when Jim realized that his ideas could change lives and in some cases even save lives. Ever since, he’s been on a mission to help change the way people learn, help them fall in love with learning, and allow them to realize the genius they’re capable of. He focuses a lot of his work on reading, because reading is a fundamental way people learn. If an author possesses decades of experience and knowledge that he or she has put into a book and you can sit down and read that book in a day or two and directly download all of that information, that’s a powerful hack.

Unlike traditional speed-reading, which is more about skimming and getting the gist of what you read, Jim teaches how to read with greater focus and concentration so that you don’t just read faster but you also learn and remember what you read more efficiently. His method aptly breaks down into the acronym F-A-S-T:

F: FORGET

It may seem kind of weird, when talking about learning, reading, and memory, to start with forgetting, but Jim found that a lot of people fail to learn anything new when they feel as though they know the subject already. Let’s say you’re an expert in nutrition and you attend a seminar on the subject. You should be absorbing all of the latest information, but most people fail to do that because when they consider themselves experts they close themselves off to learning anything new. You have to temporarily forget what you already know about a subject so you can learn something new. It may be a cliché, but it’s true: Your mind is like a parachute; it works only when it’s open. To open yours, forget about what you already know.

You also want to forget about limitations. A lot of people have self-limiting beliefs about how good their memory is or how smart they are. As Vishen suggests, these beliefs can hold you back. Jim explains that your mind is always eavesdropping on your self-talk. If you tell yourself that you are not good at remembering people’s names, your mind won’t be open to learning at its full potential. This is exactly how your false beliefs become true.

The last thing that you need to forget is everything else that’s going on around you so that you can focus on what you are learning. Jim says that we can focus on only about seven bits of information at once. So if you’re reading a book and thinking about the kids and worrying about work and wondering if you should take the garbage out, you are left with only four bits of new information that you can focus on. Set all that aside so you can focus on the book and learn as much as possible.

A: ACTIVE

Twentieth-century education was based on the model of rote learning and repetition. A teacher stood in front of a class and stated facts for the students to repeat over and over again. The students did learn that way, but the problem with this type of learning is that it takes a lot of time. Jim compares it to working out: You can go to the gym and lift five-pound weights for an hour every day, or you can go far less frequently but dramatically increase the weight you lift. Intense learning, like intense exercise, gives you results in less time.

Jim says that in the twenty-first century, education should be based on creation, not consumption. That requires us to be active participants in our learning, grabbing for knowledge instead of letting it be spooned into our mouths. That means taking notes actively and sharing what you learn. These techniques not only help you learn, they enable you to remember what you’ve learned.

Jim recommends taking notes the old-fashioned way: with pen and paper. Put a line down the middle of the page. The left side is for “capture notes,” where you write down the thoughts and ideas you are learning; and the right side is for “creating notes,” where you write your impressions, thoughts, and questions about what you are learning. This strategy engages your whole brain so that you can learn faster and remember more.

S: STATE

All learning is state dependent. Jim defines your state as the current condition or mood of your brain and your body. A lot of people don’t realize that this is something that’s fully within their control. Most people think that if they’re bored, it’s because of their environment. If they’re down, it’s because something bad happened to them. But Jim says that we’re not thermometers, we’re thermostats, meaning that we don’t have to merely react to the environment around us. Instead, we can set a high standard for ourselves and then create and modify our environment to meet that setting.

T: TEACH

If you had to watch a video or read a book and then present it to someone else the next day, would you pay a different level of attention than you would otherwise? Would you organize or capture the information differently? If you ever have to learn a new subject or a new skill really fast, put on your professor’s cap. Ask yourself, “How would I teach this to someone else?” All of a sudden you’ll find that your retention of the information is doubled because you’re taking it in with the intention of being able to explain it to someone else.

This last point about teaching is more powerful than you might imagine. At the start of my career in Silicon Valley, I sought out a side job at the University of California teaching working engineers how to build the internet. I ended up running the Web and internet engineering program at UCSC’s Silicon Valley campus during the birth of the modern internet! That put me into a situation where I delivered a two-hour lecture several nights a week to a room of smart, experienced engineers. I had to absorb the material well enough to teach it, and I did. The result was that within two years, at the ripe age of twenty-seven, I was promoted to the head of technology-strategic planning for a billion-dollar company. There is simply no way I could have assimilated the knowledge required for that job had I not taught it first. So find an excuse to teach people what you want to learn, and you’ll master it more quickly than you think. If you’re not actually teaching something, pretend that you will be!

A conversation about fluid intelligence wouldn’t be complete without talking with Dan Hurley, an award-winning science journalist who has developed a niche writing about the science of increasing intelligence. Dan is someone who has fundamentally changed the way we think about learning and intelligence. He says that when people talk about being smart, they’re often referring to the knowledge and information they already possess. But they fail to look at where they got that knowledge and information in the first place. If a group of people were to sit in a class for the exact same amount of time and then study the information presented there for the exact same amount of time, they wouldn’t all end up getting the same grades on a test. That’s because they don’t all learn as well—they have varying levels of fluid intelligence.

Your IQ is different from your fluid intelligence. Most IQ tests assess all sorts of factors, including crystallized knowledge, which speaks more to a person’s experience than their abilities. As such, most intelligence studies don’t bother with IQ tests. Scientists have known about fluid intelligence for a long time, but until recently, psychologists who study intelligence all agreed that you could not increase your fluid intelligence. They had been trying for a hundred years; they had done study after study after study. Then, in 2008, a group of scientists decided to focus on boosting working memory, a part of short-term memory.

Working memory is critical to fluid intelligence, and those scientists wanted to see if improving someone’s working memory would also boost their fluid intelligence. They asked people to practice a simple two-minute test called the Dual N-Back to improve their working memory. After five weeks of practicing for half an hour a day, the people’s fluid intelligence increased on average by 40 percent.² That was an incredible finding.

There’s one downside, though. The Dual N-Back test is so irritating that it makes you want to throw your computer across the room. Think of it as CrossFit for your brain—you just have to keep pushing. When you take the test, you see something like a tic-tac-toe board on a screen. One square lights up, then another, then another. You are first asked to press a button every time a square that lit up two times ago lights up again. That’s a two-back. Then, if you master that skill, which is pretty easy, you move on to a three-back. Throughout the test you are also listening to a voice reciting letters in a specific order that you also have to remember. So you have to remember which squares lit up three times ago and which letter you heard. It forces you to narrow your focus and really concentrate.

Though the test isn’t much fun, it definitely produces results. Since that groundbreaking study in 2008, dozens of other studies have confirmed that performing working memory tasks increases not only your working memory but also all kinds of other intelligence-based skills, from reading comprehension to math ability. And this is just the tip of the iceberg; the field of intelligence research is really catching fire, and I’m excited to see what the future will hold.

I used a clunky open-source n-back training app when I started the Bulletproof blog in 2011, and when I had my IQ tested afterward, it had increased by 12 points. When I wrote about that result on my blog and shared the software I had used, it was surprising how many people insisted that my results were impossible. It’s the standard science troll argument: “That can’t be, therefore it isn’t.” All I can say is that the training worked for me then, and there is a lot more science supporting its efficacy now.

According to Dan, even though IQ tests don’t measure fluid intelligence, IQ scores commonly increase when people improve their fluid memory. Despite my results, I found that the training was so exhausting and discouraging that many people wouldn’t complete it. In the early days of Bulletproof, I flew around the world teaching hedge fund managers how to hack their brains. Even among this highly motivated crowd, very few people completed the n-back training because it makes you feel like a failure over and over before you see results.

If you’re interested in trying it, my suggestion is to first use the other tools in this book to help strengthen your brain and your willpower. The n-back is a lot less triggering when your brain is running at full power, and if you’re exercising your willpower muscle on a regular basis, you’re a lot more likely to stick with it. Then I recommend doing the training for about a month. Your brain won’t like it at first—you will get bored and frustrated and probably have strange dreams. As you get better, you may find that you have more verbal fluency (Dual N-Back radically improved my live presentation skills to the point that I regularly speak in front of millions of people with confidence and ease), better listening ability, better reading recall, and more. When you’ve completed it, you won’t know how you functioned with only half of the working memory you just gained. It’s that strong, like a RAM upgrade for your brain.

The best part about n-back training is that the effects seem to be permanent. After completing twenty sessions I did no training at all for a full eight months to see if I’d forget the skills I’d learned and have to start over. Astoundingly, the results were the exact opposite of what I had expected. After the break, I did better than ever, as if my brain had further optimized itself during those eight months off.

Action Items

 Try one of Jim Kwik’s courses (https://kwiklearning.com) or another speed-reading course so you can literally learn faster.

 Teach a summary of this book to a friend, colleagues, your spouse, or your kids, so you’ll remember it all!

 Improve your fluid intelligence by doing Dual N-Back training. I recommend the Dual N-Back app by Mikko Tyrskeranta on the iTunes and Android stores.

 Hints:Do it for at least twenty days, but forty is best.Do it at least five days a week, when you’re not tired.You may get stuck for a couple of weeks, but do it anyway.Do not subvocalize (mutter to yourself) when you’re training so that you’re only activating the right side of your brain.Push yourself to failure every time—move up a level even if you’re only at 70 to 80 percent at an existing level. The software I recommend does this for you automatically.Tell a friend or coach you’re going to do Dual N-Back so they can make fun of you when you tell them how annoying it is. It’s like going to the gym every day for a month—accountability helps.

Recommended Listening

 Jim Kwik, “Speed Reading, Memory & Superlearning,” Bulletproof Radio, episode 189

 Jim Kwik, “Boost Brain Power, Upgrade Your Memory,” Bulletproof Radio, episode 267

 Dan Hurley, “The Science of Smart,” Bulletproof Radio, episode 104

Recommended Reading

 Dan Hurley, Smarter: The New Science of Building Brain Power

Law 6: Remember Images, Not Words

Your brain evolved in a world of sense, sound, and images, not a world of words. Train yourself to build images from what you read and hear so you can make full use of your brain’s deeply rooted onboard visual hardware. Remembering in words will slow you down and waste energy you can put to better use.

Mattias Ribbing has a title you’ve probably never heard of: he is the leading brain trainer in Sweden and a three-time Swedish memory champion who is ranked number seventy-five in the world. Mattias has actually been awarded the title Grand Master of Memory by the World Memory Sports Council, which only 154 people have ever achieved. Mattias started hacking his memory in 2008. Before that, he says, he had an average memory; he could remember only ten or so digits at a time, while now he can memorize up to a thousand.

Mattias always loved learning, and when he discovered that his memory could be improved dramatically, he set out to train his brain. Just a few months later, he won his first Swedish memory championship. He compares brain training to learning to drive a car. It takes a few months, and then you have a new ability for the rest of your life. Even better, the skill can increase and become stronger over the years, just like (hopefully) your driving skills.

Mattias says that the basic way to hack your memory is to teach your brain how to think in images rather than words. This requires training your visualization skills. When you visualize images, information takes a shortcut in the memory-storage part of the brain, skipping over short-term memory and heading straight to long-term memory. Out of our five senses, our sight is the most important to the brain, because it is the most closely tied to our survival. Three-quarters of the neurons that work with our senses are connected to sight. (This is also why poor-quality light sources drain so much of your brain energy and why we use TrueDark glasses when brain training at the 40 Years of Zen neurofeedback program.) Some people think that they learn better through sound or through touch, but Mattias says the experts know that we learn best through visualization. Learning through doing or teaching is an even more powerful way to remember new information, but that’s because both of those approaches engage your visual senses.

When you learn through sound by repeating information out loud over and over again, the brain can take in only a tiny amount of data at once. When we learn in images, our brains absorb more information more quickly. How does this work on an everyday, practical level? Let’s say you’re reading the newspaper. As you read, see if you can visualize the contents of a particular article as if it were a movie in your mind. Start off with something that’s relatively easy to visualize. For example, instead of using an article about the economy or international politics for this purpose, look at the local police blotter and imagine a story about a robbery.

Picture the robber fleeing, coming out from a bank, and running down the pavement. What does he look like? Picture his black hat, green jacket, and yellow pants. Imagine him running, being chased by two cops with their guns drawn. Can you really see it? Train your mind to hold that image for a little bit. Then make it bigger. Notice the robber’s eyes, his hair. What does his face look like? Start to see the pavement in greater detail.

You’ve probably done this before without even thinking about it, most likely when reading a novel. When you intentionally create such images, though, you can better remember the details because the images create a lasting imprint in our brains. The more often you do this, the more it will start to happen naturally. Images will start to pop up automatically, and learning through visualizations will become your new habit.

If you think you’re “not a visual person,” you simply need to become better at visualization. To do so, start with something simple. Close your eyes and visualize a dog. Choose a specific type of dog, the first one that comes to your mind. When visualizing, you should always use the first image that comes to your mind. See the dog in front of you. Now make that image bigger. See it in more detail, as clearly as possible. It’s important to make sure that your visualizations are in 3-D. Those images last longer in the brain than one-dimensional images do.

You can start with a dog or a newspaper article, but Mattias says that after a while you will begin to habitually translate all kinds of information into images, even numbers and crazy math formulas. He suggests practicing this skill every time you hear someone speak. As you listen, see what images pop up in your mind and hold them there. Really focus on the details so you remember them well. The images will function like clues that your brain can follow to find its way back to the original information. Eventually, with practice, your brain will work almost like a magnet, attracting new information and holding on to it.

Of course, the technique of visualization is nothing groundbreaking—it’s an ancient concept that has been practiced for millennia. When I went to Tibet to learn meditation, the monks directed me to sit for hours in a temple with my eyes closed performing incredibly detailed visualizations. Not “Visualize the Buddha.” More like, “Visualize the Buddha sitting on a throne. The throne has three steps. Each step has a painting of three flowers with six petals.” By the time they got to describing what the Buddha was wearing and in what position he was sitting, there was no possible way to remember it all without crafting the image. I didn’t realize at the time that visualizing was training my brain to paint images instead of remember words, but that was exactly the outcome.

At his level of expertise, Mattias says that he can store information indefinitely by scrolling through the images he’s created, as if he were browsing through pictures on his smartphone. He never has to reference the original information again, just the images in his mind. He practices visualizations during quiet times, such as when he’s waiting for someone or brushing his teeth. He scrolls through a few images at a time to keep them stored in his memory.

Images are useful for more than remembering lists. In fact, I still suck at remembering long lists, and memorizing things has always made my eyes cross. Yet I’m grateful for the tool of visualization, because it allows me to harness the power of images to upgrade my performance. It allows me to understand and interact with a wide variety of experts from all sorts of backgrounds as diverse as functional neuroscience, business leadership, hormone replacement, athletic performance, and antiaging without being clueless. I couldn’t keep all of the information about each of these people and their areas of expertise straight in my head to conduct a good interview if my brain were simply full of words. In fact, I wrote my last book by first drawing pictures of mitochondrial pathways for each chapter and then crafting the words. It’s all about the image: when you visualize a detailed picture of something, you gain a kind of knowledge that simply isn’t possible through rote memorization.

After all, as Mattias explained to me, language is limited. There are only so many words in any language, but there are endless images. And just like those images, if you train your brain and upgrade your hardware, your software, and your wiring, you, too, can become limitless.

Action Items

 The next time you listen to a podcast or an audiobook, close your eyes and see if you can imagine the pictures that the speaker is trying to draw in your head. Closing your eyes puts you into an alpha brain state, which is conducive to creativity and frees up your visual hardware. (Obviously, do this only when you’re not driving or otherwise engaged!)

 Try mind mapping—drawing notes on paper using very few words but illustrating the connections between them.

 Consider taking Jim Kwik’s courses on memory at www.jimkwik.com.

 Especially if memorizing things is a goal, consider Mattias Ribbing’s online courses (including a free training) at www.grandmasterofmemory.com.

Recommended Listening

 Mattias Ribbing, “Mastering Memory,” Bulletproof Radio, episode 140

 Jim Kwik, “Speed Reading, Memory & Superlearning,” Bulletproof Radio, episode 189

 Jim Kwik, “Boost Brain Power, Upgrade Your Memory,” Bulletproof Radio, episode 267