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After you pick a topic, it is best to get more specific. An audience can best relate with something that is concrete, understandable, and relatable. Breaking your topic down into smaller, more specific categories will help create more material for your jokes. Having more specific categories will make it easier to write several jokes on the same topic, forming a story of related material.

Here is an example of an association list for traffic tickets. Traffic tickets are a good topic because most everyone has an emotional connection with them. What is associated with traffic tickets? Police, motorcycles, red lights, sirens, traffic school, speeding, large fines, attempting to get out of the ticket, warrants for an arrest, going to jail, and suspended licenses. You don’t have to stop here. Write as many associations as you can. Write a few more associations after that. Get started!