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Parlor Press LLC, Anderson, South Carolina, USA

Printed in the United States of America

S A N: 2 5 4 - 8 8 7 9

Library of Congress Cataloging-in-Publication Data

Sheridan, David M. (David Michael)

The available means of persuasion : mapping a theory and pedagogy of multimodal public rhetoric / David M. Sheridan, Jim Ridolfo, and Anthony J. Michel.

p. cm. -- (New media theory)

Includes bibliographical references and index.

ISBN 978-1-60235-308-4 (pbk. : alk. paper) -- ISBN 978-1-60235-309-1 (alk. paper) -- ISBN 978-1-60235-310-7 (adobe ebook) -- ISBN 978-1-60235-311-4 (epub)

1. Persuasion (Rhetoric) 2. Persuasion (Rhetoric)--Study and teaching. 3. Communication--Study and teaching. 4. Communication--Technological innovations. I. Ridolfo, Jim, 1979- II. Michel, Anthony J. III. Title.

P301.5.P47S54 2012

808--dc23

2012005615

1 2 3 4 5

Cover design by Jim Ridolfo and David Blakesley.

Cover image: Photograph by Jim Ridolfo. Used by permission.

Printed on acid-free paper.

Parlor Press, LLC is an independent publisher of scholarly and trade titles in print and multimedia formats. This book is available in paper, cloth and eBook formats from Parlor Press on the World Wide Web at http://www.parlorpress.com or through online and brick-and-mortar bookstores. For submission information or to find out about Parlor Press publications, write to Parlor Press, 3015 Brackenberry Drive, Anderson, South Carolina, 29621, or email editor@parlorpress.com.

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