Читать книгу Leadership Brand: Deliver on Your Promise - David Magellan Horth - Страница 6

CONTENTS

What Is a Leadership Brand?

Why Your Brand Matters

The Link between Brand and the Social Aspects of Leadership

How a Leadership Brand Can Work for You—or Against You

Defining Your Current Leadership Brand

Exercise 1: Developing a Brand Perspective

Exercise 2: Bringing a Brand Perspective to Your Career

How to Define and Cultivate an Aspirational Brand

Grounding Your Aspirational Brand in Authenticity

Techniques for Evolving Your Brand

Exercise: Linking Your Brand to Your Values

How to Reinforce Your Personal Leadership Brand Online

Online Brand Building: Tips and Considerations

Evolving Your Leadership Brand Throughout Your Career

Background

Suggested Resources