Читать книгу Building an Authentic Leadership Image - David Campbell - Страница 7

EXECUTIVE BRIEF

Many leaders assume that image building is superficial and therefore unimportant, but you can benefit from knowing how you come across to others and making improvements if necessary. This doesn’t mean creating a false image. The idea is to recognize genuine aspects of yourself that should be coming across to other people—but aren’t. Crafting your image requires you to gain a clear picture of the image people are currently perceiving, decide what image you would like to portray, develop the skills to close the gap, and practice. It takes skill and practice to be comfortable in your leadership role and to have an image to match.