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David Kelley. Creative Confidence: Unleashing the Creative Potential Within Us All
COPYRIGHT
CONTENTS
PREFACE
INTRODUCTION. THE HEART OF INNOVATION
CREATIVITY NOW
CREATIVE CONFIDENCE IN ACTION
THE CREATIVE CONFIDENCE QUEST
CHAPTER 1. FLIP. FROM DESIGN THINKING TO CREATIVE CONFIDENCE
INNOVATING ROUTINELY WITH DESIGN THINKING
NURTURING CREATIVE THINKERS
A GROWTH STATE OF MIND
MAKE YOUR DENT IN THE UNIVERSE
CHAPTER 2. DARE. FROM FEAR TO COURAGE
THE FAILURE PARADOX
DESIGNING FOR COURAGE
URGENT OPTIMISM
PERMISSION TO FAIL
EMBRACE YOUR FAILURES
THE CLAY HORSE
LET GO OF COMPARISON
DRAWING CONFIDENCE
FROM FEAR TO JOY
CHAPTER 3. SPARK. FROM BLANK PAGE TO INSIGHT
CULTIVATE A CREATIVE SPARK
CHOOSE CREATIVITY
THINK LIKE A TRAVELER
ENGAGE RELAXED ATTENTION
EMPATHIZE WITH YOUR END USER
DO OBSERVATIONS IN THE FIELD
ASK QUESTIONS, STARTING WITH “WHY?”
REFRAME CHALLENGES
BUILD A CREATIVE SUPPORT NETWORK
CULTIVATE CREATIVE SERENDIPITY
CHAPTER 4. LEAP. FROM PLANNING TO ACTION
THE “DO SOMETHING” MINDSET
STOP PLANNING AND START ACTING
USE CONSTRAINT TO FUEL CREATIVE ACTION
EXPERIMENT TO LEARN
THE ONE-HOUR PROTOTYPE
PROTOTYPING A SHARED EXPERIENCE
GETTING ON BOARD WITH EXPERIMENTATION
LAUNCH TO LEARN
CREATING INFECTIOUS ACTION
EXPERIMENTING YOUR WAY TO SUCCESS
MAKING NEWS
CHAPTER 5. SEEK. FROM DUTY TO PASSION
THE “LOOKS GOOD, FEELS BAD” TRAP
BORED AT BOEING
A JOB, A CAREER, OR A CALLING
SEEK YOUR PASSION
FIND YOUR SWEET SPOT
EXPERIMENT WITH SIDE PROJECTS
THE COURAGE TO LEAP
MAKE A CHANGE
CHAPTER 6. TEAM. CREATIVELY CONFIDENT GROUPS
KARAOKE CONFIDENCE IN YOUR WORK CULTURE
AN INNOVATION GREENHOUSE
USE LANGUAGE TO SHAPE YOUR CULTURE
INNOVATION LEADERSHIP
BRINGING INNOVATION TO P&G
TAPPING THE CREATIVITY IN US ALL
CHAPTER 7. MOVE. CREATIVE CONFIDENCE TO GO
MAKING NEW HABITS
CHAPTER 8. NEXT. EMBRACE CREATIVE CONFIDENCE
CREATIVE COMPANIES
ACKNOWLEDGMENTS
NOTES. INTRODUCTION
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8
BY THE SAME AUTHORS
ABOUT THE AUTHORS
CREDITS
ABOUT THE PUBLISHER
