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David believe me, cooking’s the new rock ‘n’ roll

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Floyd’s Bistro in Bristol had a real touch of class. It was 1982, before the days of open-plan kitchens, white walls, washed wood, and chrome. Floyd’s little restaurant smelt right, rather like those wonderful cafés du commerce that adorn any self-respecting market town in France. As soon as you opened the door you were greeted with a waft of good coffee, hot butter with a touch of garlic, and just a hint of Gauloise, Floyd’s cigarette of choice. It even had a real grumpy French waiter, who looked like a consumptive Bryan Ferry. On one wall was a mounted head of a huge antelope or it might have been a gnu, its long horns festooned with hats and umbrellas. The Bistro was packed when we got there and we were shown to our table in the middle of the room.

I’d been tipped-off about Mr Floyd by Andy Batten-Foster, the presenter of RPM, which had been running for four years now. Andy had met Floyd before, in a Berni Inn, which might sound strange but there was nothing wrong with a Berni Inn in those days: a prawn cocktail, a decent steak, and black forest gateau, thank you. He really liked Keith and thought he’d be good to have on the programme. However, the thing that most impressed him was that a waitress had spilt a glass of red wine over the brand new Burberry trench coat that Floyd had bought that day and worn for the first time that evening. He was clearly proud of it because he didn’t want to take it off. But he didn’t bat an eyelid. Staring at the red stain he just said, ‘Gracious me my dear, I wouldn’t worry about that—all it needs is a damp cloth and it’ll be fine.’ But deep inside, Andy knew he was crying.

Andy had been talking to me for ages about Floyd’s Bistro. Apparently he’d been once before when Floyd sent a table of four packing because they insisted on ordering well done steaks. In so many words Keith told his wide-eyed audience that his entrecôtes were of the finest quality, from pedigree cattle reared on lush Somerset meadows blessed with crystal streams and he was fucked if he was going to cook them well done thank you very much. He showed them the door and suggested if they hurry they might just make the Wimpy before it closed.

On another occasion a regular customer complained that his Wiener schnitzel, a thin escalope of veal dipped in egg and breadcrumbs, was really tough. Floyd came out of the kitchen, personally apologized to the man and took his plate away saying as he retreated that the most perfect Wiener schnitzel would be coming up any minute. Down in the kitchen Floyd was reputed to have cut a couple of beer mats roughly into the shape of schnitzels, soaked them in a little white wine to soften, rubbed them with garlic butter, seasoned them and dipped them in egg and breadcrumbs, and popped the lot into hot olive oil. The man ate it uncomplaining while Floyd, glass in hand, watched him joyously devour every mouthful. Such was the reputation of the man. Floyd offered a little bit of theatre in a rather staid part of Bristol. No wonder the place was packed.

On the night I went for dinner I can’t remember who I was with but, such are my priorities, I do remember what I ate. We had clams followed by steak frites and a bottle of the house red. Because we were late arriving, it wasn’t long before Keith made an appearance from his hot kitchen. He walked among the tables like an adjutant surveying the recruits’ canteen, asking the occasional customer if everything was to their liking. He started chatting to an expensively dressed couple sitting at a table underneath the gnu or ibex or whatever it was. They had parked their new Porsche on the pavement outside and were spending much of their time admiring it. Without asking, Floyd helped himself to a large glass of their wine and then in a loud voice apologized for not having any scampi in the basket left because the Bristol Estate Agents Fine Dining Club had been in at lunchtime and scoffed the lot along with all the Blue Nun he had in the house. They thought this very funny and so did the rest of the diners. Who would he pick on next?

He reminded me of Graham Kerr of Galloping Gourmet fame. This was an imported series from New Zealand shown on the BBC in the early Seventies. Old ladies in the studio audience would be doubled up laughing as Mr Kerr leapt over chairs, simultaneously quaffing a glass of wine without spilling a drop. He’d gallop back to his kitchen area and fold in the béchamel sauce for the moussaka he was making. Then suddenly he’d dash off with a spoonful of seasoned minced lamb to another part of the studio and stuff it down the throat of some poor unsuspecting old dear. People weren’t watching it because they wanted to learn how to cook, they were watching because the man was funny and having a good time—surely what entertainment and cooking are all about?

Well, of course, the inevitable happened. I think Floyd was saving us to last. After pouring himself a generous glass of our red wine, he started to tell us how much he disliked people who worked in television. As far as he was concerned they were all liars and cheats. ‘They come into my restaurant pissed out of their heads, promising me the earth with my very own series. I break open my very best brandy, then they piss off and I never see them again.’

I couldn’t help but notice he had eyes that one minute twinkled with merriment, and the next looked like they were on fire as if he was about to burst into tears, rather like a small boy who’s had his fishing rod confiscated.

I told him I thought he was a very funny man who cooked well. I’m not sure whether he appreciated the word ‘funny’, but he went on to explain, in his sixty-a-day voice, how he had prepared the clams we’d had earlier. He talked passionately about his long love affair with Provence: the red wine, the olive oil, the fields of sunflowers and lavender, the soft golden light and the colour of the buildings, the spicy sausages and the salt cod with aioli. To him it was heaven and he yearned to get back there.

I think it was his voice that convinced me that he had something special about him. There was definitely a hint of danger about the man too. He reminded me of Richard Burton with a touch of Peter O’Toole. I wasn’t quite sure whether he wanted to punch me in the face or pour me another glass of wine (sadly we’d run out). I said I’d really like him to make an appearance on RPM. My idea was for him to cook a main course for a dinner party for less than a pound a head. He told me to bugger off.

Undeterred, the next morning I drew up a little contract which included a small payment for him to appear on the programme and drove round to his restaurant. He opened the sash window upstairs, cigarette in hand, and I think he must have thought I was an over-enthusiastic customer, as he looked completely bemused. I reminded him of our conversation the night before and said I’d be round the following day with a camera crew to film him creating a culinary masterpiece on a shoestring.

When we arrived the next day there, on a crowded kitchen table, were four rabbits the size of whippets, bottles of Pouilly-Fumé, cognac, saffron, bunches of fresh purple garlic, large chunks of Bayonne ham, and a wicker basket full of apricot-coloured mushrooms. There must have been over a hundred pounds’ worth of food in all, enough to feed at least twenty people, and I was paying for it.

So what happened to my wonderful idea of creating a meal for less than a pound a head? The short answer, as put by a slightly irritable Mr Floyd, was ‘bollocks to that’. He told me he saw the filming as a God sent opportunity to show off his formidable culinary skills and to create a flavour of his beloved Provence. He thought my suggestion of cooking a dinner party menu for less than a pound a head quite tiresome and typical of some left-wing television producer who knew nothing about food. (He called me left wing. I felt quite proud. I’d never been called that before.) I should have seen the warning signs then.

That was how our first filming session started. The rabbit dish was superb and there was loads left over. Was there rabbit with wild mushrooms, simmered gently in white wine, on the menu that night at Floyd’s Bistro for a modest twelve pounds or so? I wonder. The filming wasn’t terribly good, but Floyd did say one thing that day I’ll never forget—that cooking was the new rock ‘n’ roll.

‘Cooks on television,’ he pronounced, ‘could be as famous as rock musicians and racing car drivers.’

I didn’t believe him at the time, but I do now.

Twenty-five years ago no one could have foreseen the incredible popularity commanded by food programmes on television today. Now we have a whole army of chefs representing virtually every personality trait. Sexy, aggressive, posh, young, practical, not so young, pioneering, grumpy, scientific, philosophical, funny—and then, of course, Delia.

In the late Seventies and early Eighties there were many programmes about food and cookery on television but they were mostly huddled together on BBC2. Fanny Cradock and her poor downtrodden husband Johnny, along with her young traumatized assistants, were on our screens for years doing mind-boggling things with coloured piped mashed potato. I found it impossible to think of her as a happy fulfilled woman. She looked as if she’d spent the night crying her heart out and had hurriedly and, not too expertly, applied some extra makeup before walking into the studio. I watched her not so much for the culinary tips, but because I liked seeing her berate her monocle-wearing husband for getting in the way.

Then there were the mellifluous tones of the highly respected Derek Cooper introducing the viewers to his world of cooking. Marguerite Patten popped up from time to time. I regard her as the matriarch of all television cooking shows. Madhur Jaffrey hit the gastronomic bull’s eye by teaching us how to make a proper curry using fenugreek and tamarind. Ken Hom did more for the wok-making industry than Chairman Mao and the exotic Robert Carrier taught us about tagines and couscous from his home in Morocco. Glynn Christian, a direct descendant of the famous Fletcher who cut the intolerant Captain Bligh adrift in the South Seas, entertained us for a while before drifting off himself somewhere I know not where. It was a pretty crowded house but through it all Delia’s star got brighter and brighter. And years later, even when she boiled an egg, over three million people tuned in to see it wobbling around in a saucepan of simmering water—hoping, no doubt, it would be as hard as rock when she cracked it open. Like many a male viewer I found her quite sexy, but a bit schoolmarmish (maybe that was the attraction), and her food looked appetizing. Clearly she was someone the viewer could trust, like the sensible girl next door who does shopping for elderly neighbours. Inexplicably I had an overriding sensation that she was standing on casters and being pulled around the television studio on a long piece of string by a member of the production team, and that as soon as she stopped filming she’d crack open a bottle of white, open up the Silk Cut and put on Led Zeppelin.

There were so many cooking programmes in the early Eighties that journalists started to get quite cross about them. ‘Not another one!’ they would cry. ‘Surely enough’s enough?’

But Floyd was different. Until then, cookery on television was really aimed at women. When Floyd came on to our screens he gave men a clear and open invitation to get into the kitchen and have a go for themselves. Forget about exact ingredients, pour yourself a glass of wine and relax. Peel a couple of cloves of garlic and make the whole cooking experience far more enjoyable than going out to a restaurant.

Floyd made it OK for blokes in pubs to have conversations about chillies and coriander, and what’s more, he cut down the fences that surrounded this relatively safe field of TV cookery shows, letting in what was to build up into a stampede of new, strange, and sometimes dangerous animals. Now cookery shows have spilt over from BBC2 onto Channel 4 and ITV where a healthy dollop of testosterone and foul language make them ‘showbiz’. Add to that a smidgen of threatened violence, and it becomes almost gladiatorial. The boundaries are being shifted every few weeks with the likes of Hugh Fearnley-Whittingstall and Jamie Oliver highlighting the unsavoury practices of factory farming and alerting the nation to an epidemic of fat schoolchildren. These TV chefs have become more effective and powerful than a roomful of MPs, and I’m talking about a pretty big room here.

I read somewhere that the excellent Anthony Worrall Thompson said that we all got our TV careers because of Floyd. I know that it was Keith Floyd who inspired a very young Jamie Oliver to be a chef. Floyd was right. Cooks have become as famous as racing drivers and rock musicians, probably even more so.

But none of this had happened yet. The programme with Floyd and his very expensive rabbit dish was shown on RPM sandwiched between a Stranglers’ concert and a Sixties guide to the West Country presented by that wonderful writer and broadcaster Ray Gosling; a world of Teddy Boys, street parties, frothy coffee, mini skirts, skiffle and scooters, interspersed with a host of curious and quirky items from the BBC’s treasure trove of old news films. It would be an understatement to say Floyd didn’t fit in terribly well, and many people told me so, including my boss.

‘What on earth has that idiot cooking a rabbit got to do with the programme?’ he asked.

I thought about it for some time, but I couldn’t really come up with an answer. It was nearly a year before I was to meet up with Floyd again.

In the meantime, I went off around Britain with that eccentric Liverpudlian Beryl Bainbridge, following in the footsteps of J. B. Priestley’s English Journey. I learnt a lot from her; not least how to drink large ‘Rusty Nails’, a mixture of whisky and Drambuie.

There was a memorable moment when we arrived in her home town and she led us down a street where the houses were all boarded up, ready for demolition. She looked up at one of them and said, ‘David, that’s where I was brought up.’

We had to film this poignant moment, I thought. So we pulled the corrugated iron off one of the windows and climbed into this scene of devastation. There were daubings on the wall and unmentionable things on the floor; some of the boards had been ripped up to make a fire. I could see she was moved to tears as we walked through the house, through the front room where, she said, her mum and dad used to argue, while she would be upstairs listening. We climbed the stairs, looked into her bedroom, and her eyes were welling up. She lit several cigarettes and stared wistfully out at the backyard, all tumbled down and covered in stinging nettles and overgrown weeds. Eventually we climbed out of the window and she stood there looking back at the house. I found the whole thing terribly moving, and I told her so.

Then she turned to me and said, ‘David, it wasn’t that house. It was the one next door.’

Shooting the Cook

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