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About the Authors


DEANA SENN, MSSE, is an expert in instructional strategies and classroom assessments. She is the Lead Content Developer and a Senior Staff Developer for Learning Sciences Marzano Center. Ms. Senn’s curriculum, instruction, and assessment experience spans the United States and Canada. Ms. Senn has been a teacher and leader in school, district, regional, and provincial roles in both rural and urban settings. She is a graduate of Texas A&M University and received her master’s degree from Montana State University. With her extensive experience focusing on teaching and learning, Ms. Senn offers a unique perspective for improving instructional practice.


AMBER C. RUTHERFORD, MSEd, works closely with Dr. Robert J. Marzano in designing content for professional development for an international audience with a particular focus on Common Core State Standards and teacher evaluation. She is a notable speaker and leads professional development throughout the nation in districts that are implementing Marzano evaluation models. Ms. Rutherford received her Master of Science in Education from Fitchburg State College and has been a successful teacher, coach, public school administrator, and certified observer in the Marzano models. As a PLC consultant, she developed PLC implementation plans that significantly raised student achievement. Her experience and commitment as a practitioner and leader in public schools guides her research in educator development for diverse populations. Amber is married to her college sweetheart, Jared, and has three rambunctious boys under the age of 5: Brayden, Jackson, and Landon.


ROBERT J. MARZANO is CEO of Marzano Research Laboratory and executive director of the Learning Sciences Marzano Center for Teacher and Leader Evaluation. A leading researcher in education, he is a speaker, trainer, and author of more than 150 articles on topics such as instruction, assessment, writing and implementing standards, cognition, effective leadership, and school intervention. He has authored over 30 books, including The Art and Science of Teaching (ASCD, 2007) and Teacher Evaluation That Makes a Difference (ASCD, 2013).

Identifying Critical Content: Classroom Techniques to Help Students Know What is Important

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