Читать книгу Influence for Nonprofit Leaders - Deborah Friedman - Страница 7

IN BRIEF

For a leader, having the ability to influence others is important. In nonprofit organizations leaders must successfully manage employees and volunteers, and maintain their commitment to the organizational mission. Leaders must also influence stakeholders, such as foundations, donors, and government agencies, which have control over the nonprofit’s funding.

To successfully influence these various groups, you need to be aware of three influence outcomes: resistance, compliance, and commitment, with commitment being the most desired outcome. You also need to be aware of the various stakeholder groups for your organization, and how to adjust your influence tactics according to your audience. Finally, you need to learn how to use a variety of influence tactics, such as rational persuasion, consultation, inspirational appeals, and collaboration.

Next, you should complete a self-assessment of your current influence skills, and determine what areas you are strong in and what areas you need to develop. Then you can plan an influence session, where you determine what tactics you would use for a given audience, and put those tactics into place. Through self-awareness, skill building, planning, and successful execution, you can utilize influence as a means of achieving your nonprofit’s goals.