Читать книгу EcoChi: Designing the Human Experience - Debra Duneier - Страница 11

During my months and eventually years of study in this new arena, I began to notice that many corporations, in their public communications, whether in the popular press or online, used the word green or even just the color green as a marketing tool. There is a term used to describe the deceptive use of green PR or green marketing. That term, “greenwashing,” refers to the practice some companies employ of disingenuously spinning their products and policies to make them appear environmentally friendly when, in fact, they are not. As an informed consumer, your best way to make sure your dollars are buying and supporting safe, environmentally-conscious products, companies and practices is to carefully research all products you plan to use.

As my research and studies progressed, I also saw how integrating feng shui techniques could make Green spaces even better places to live in, work in or visit. With both of these disciplines in play, people within these environments would be more in harmony with the natural world, and live healthier and happier lives. This was all good, but for me something was still missing. I recognized that while I was being taught about energy efficiency, and how to reduce global warming, how to phase out ozone depleting chlorofluorocarbons, and new ways to save or make money by “going green,” something big was still not being addressed, namely, the human experience!