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‘Dieter Helm has taken a good, hard look at the state of our natural environment and the result could be one of the most important books of the decade’ Country Life

‘Helm’s solutions are refreshingly straightforward … The notion of the financial value of nature is long established. Helm takes this further to present a pure economic argument for conservation. We all need to listen to that’ Simon Barnes, Sunday Times

‘[Helm is] as eloquent with his recommendations as in analysis of the problem … This is an important analysis, argued with passion, intelligence and rigour. It is timely too, because – as Helm makes compellingly clear – of the urgency of the problem’ Financial Times

‘A trenchant manifesto for change … visionary, pragmatic and context-rich’ Nature

‘Delivers handsomely on the promise of its title’ New Scientist

‘Helm is able to explain how a price can be put on the intangible. Rather brilliantly, he does so through presenting future scenarios, imagining what the country will be like in 2050 if current practices continue, and then what the alternative is if an agenda of policies is introduced and properly regulated … He makes a more optimistic future conceivable through domestic reforms … There is an enormous amount to admire’ Times Literary Supplement

‘Hooray for this book! An economist dispensing with the usual nonsense, and applying his mind to the task of devising a sound economic plan for the protection and restoration of Britain’s wildlife … [This is a] brave and forthright attempt to begin a new conversation on how to pay to keep our wildlife’ British Wildlife

‘A tough-minded and eminently practical plan for the recovery of our natural capital and the protection of our renewables … that might just make the Britain of 2050 a success story’ The Herald Magazine

‘A good read and an important one too. I loved it, as I agreed with much of it and was interested by all of it’ Mark Avery

‘This book is urgent. It should be required reading for all interested in turning the 25YEP into reality. I wonder if the next generation will recognise this book as a Rachel Carson-style moment that helped to kick-start the wholesale recovery of nature: I hope so’ BTO News

‘Written with intelligence and rigour, this is an important work’ The Week