Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 50

Recommendations are testimonials that appear on your profile, showing your reader you are trusted and admired within your network. Recommendations are given by first-degree connections and provide citation to your value and abilities and make your profile more credible.

If you are a job seeker, recommendations from your current or past employer and colleagues sets you apart from other job applicants. When your goal is branding or reputation management, a strong list of recommendations from VIPs and leaders boasting your finer points provides evidence to your reader that you truly are a high performing, impressive professional. If you are promoting your business, products, or services, having recommendations from your current clients touting your strengths impresses your prospects.

You may be thinking, “What’s the merit in a LinkedIn recommendation when every recommendation on LinkedIn is glowing?”

The power behind LinkedIn recommendations is it’s easy to find out how significant or insignificant the person is who wrote your recommendation by simply clicking on the person’s name and visiting his or her LinkedIn profile to learn more. It is not what the recommendation says that’s so important, it’s who wrote it. The short recommendation from someone in a high place is significantly better than the glowing recommendation from a colleague or vendor.