Читать книгу Driving Eureka! - Doug Hall - Страница 48

Working with clients at the Eureka! Ranch provides a real-world laboratory for further developing and refining the application of system thinking to innovation. Every Eureka! inventing project is a live R&D experiment that adds to our wisdom. Our research is not always as controlled as academic research. However, what we lose in controlled experimentation we gain in marketplace “realness.” We measure real people working on real projects that are really important to them and their organizations.

The result is the largest database of real-world data on innovation in the world. This hard data, statistically analyzed, is the reason the Innovation Engineering System can promise increased innovation speed up to 6X and decreased risk by 30% to 80%.

The data includes: 1) innovation perceptions and beliefs from hundreds of thousands of adults, 2) real-time quantitative data on more than 15,000 innovation teams in the process of innovating, 3) quantitative research on over 25,000 innovations, and 4) comprehensive project data (idea, forecast, learning) on over $75 billion worth of innovations as they travel the journey from idea to market.

Learning from this research, plus reviewing more than 2,000 academic articles, was the basis for my books: Jump Start Your Business Brain, Meaningful Marketing, and Jump Start Your Brain 2.0. Together, these books lay out the research methodologies and the foundational principles of Innovation Engineering.