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Chapter 3:

The Successful Blueprint

“Order and simplification are the first steps toward the mastery of a subject.”

– Thomas Mann

Amazingly, it has been over a decade since I started my Ortho-K specialty practice. Since then so many changes have happened that I could hardly believe it. The majority of insurance companies were dropped. Our office consists of mainly Ortho-K patients; about 98 percent. I work about nine to sixteen hours per week. This leaves me with a lot of quality time to spend with my family. This is all possible due to the Successful Blueprint that I have created and perfected over the years. The realization that you already have the knowledge to start the journey of change toward Ortho-K specialty will be a huge step toward success.

Seven highly effective strategies will be detailed in a step by step process in the following chapters. Each of the following seven chapters will discuss the different but vital topics that will help you build a prosperous Ortho-K specialty practice. Chapter 4 discusses about the fact that you need to face the truth about the source of the eye doctor’s problems. Then, solutions will be discussed to help eliminate insurance patients and focus more on quality patients rather than quantity through a high-class concierge service that shows your passion for myopic children. You will gain the skills to become known as the Ortho-K Guru. In Chapter 5, you will come to realize the power of your professional skill that you can offer to save so many youngsters’ eyesight. If not you, then, who will step forward to provide such a critical sight-saving care? Once you focus on the benefits for these myopic children, your professional career will take on a new and much more meaningful experience. Be prepared to be passionate about your career again!

In Chapter 6, you will gain the confidence in delivering to parents the message that they yearn to hear; giving them hope and providing them with life-changing solutions. You will learn and share the useful tips and prevention to preserve the health of their eyes. In Chapter 7, you will learn the most effective ways to show your patients how action can speak louder through personal involvement with Ortho-K treatment by using the Ortho-K lens yourself. In Chapter 8, highly effective ways will be discussed on how to become known as the Ortho-K Guru in your area. In Chapter 9, the action starts! We will go step by step into how to implement the Blueprint in your newfound specialty practice. In Chapter 10, I am very excited to give you the secret on how to generate year after year “residual” income from Ortho-K patients you have successfully helped. In Chapter 11, we need to recognize the possible obstacles and learn ways to overcome them. In Chapter 12, we have completed our master blueprint plan; however, it does not end here. An exciting and fruitful journey has just begun. I am so excited to share my life’s work with you and hope that you will have an amazing profitable and stress-free life as I have enjoyed for over a decade!