Читать книгу Insider Pricing Strategies - Dr. Malwin Roberts - Страница 4

Introduction

You’ve likely heard about the power of pricing and positioning. Your price structure plays an important role in your ability to convert a prospect into a loyal customer, but assigning value to your offer goes well beyond that.

We’ll also drill down into some of the most popular positioning strategies that will help you better connect to your target audience so that you’re not competing on price alone.

By the end of this report, it’s my hope that you will have the tools needed to give your business the competitive edge you’ve been looking for.

Let’s begin!