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Contents

Prologue: Taking a Look at Alternative Medicine

Introduction: Saving Joey Hofbauer

Part I: Distrust of Modern Medicine

1. Rediscovering the Past: Mehmet Oz and His Superstars

Part II: The Lure of All Things Natural

2. The Vitamin Craze: Linus Pauling’s Ironic Legacy

Part III: Little Supplement Makers Versus Big Pharma

3. The Supplement Industry Gets a Free Pass: Neutering the FDA

4. Fifty-One Thousand New Supplements: Which Ones Work?

Part IV: When the Stars Shine on Alternative Medicine

5. Menopause and Aging: Suzanne Somers Weighs In

6. Autism’s Pied Piper: Jenny McCarthy’s Crusade

7. Chronic Lyme Disease: The Blumenthal Affair

Part V: The Hope Business

8. Curing Cancer: Steve Jobs, Shark Cartilage, Coffee Enemas, and More

9. Sick Children, Desperate Parents: Stanislaw Burzynski’s Urine Cure

Part VI: Charismatic Healers Are Hard to Resist

10. Magic Potions in the Twenty-First Century: Rashid Buttar and the Lure of Personality

Part VII: Why Some Alternative Therapies Really Do Work

11. The Remarkably Powerful, Highly Underrated Placebo Response

12. When Alternative Medicine Becomes Quackery

Epilogue: Albert Schweitzer and the Witch Doctor: A Parable

Notes

Selected Bibliography