Читать книгу A Trilogy On Entrepreneurship: Preparing for Entrepreneurship - Eduardo A. Morato Jr. - Страница 3

Book One, Preparing for Entrepreneurship, opens the curtains on A Trilogy on Entrepreneurship. As the title proclaims, Book One endeavors to take the entrepreneur through the step-by-step process of Opportunity Seeking, Opportunity Screening and Opportunity Seizing. The first step allows the entrepreneur to unravel the myriad possibilities in finding a good business venture by following any one of several proven methodologies. This is a creative and divergent thinking process. The second step evaluates the possibilities using logical and convergent thinking based on criteria deemed important by the entrepreneur. The third step enables the entrepreneur to focus on the critical variables that could make or break a business venture and to craft a positioning statement that would differentiate the business and its products from competitors.

To ensure success, the entrepreneur must validate the opportunity through rigorous Market Research. In addition, Customer Profiling and Location Analysis are the two crucial research endeavors which the entrepreneur must embrace fully. The first one enables the entrepreneur to target a specific and appropriate market segment while the second one chooses the best place for doing business and selling products.

Finally, Preparing for Entrepreneurship, delves into the systematic process of New Product Development, the jump-off point towards creating a new enterprise.