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Foolish Assumptions
ОглавлениеThroughout the writing of this book, we had only you (our gentle reader) in mind. Don’t panic, but here’s the information we assumed about you so that you can get the maximum benefit from this book:
You’re seeking a comprehensive but condensed and easy-to-follow guide to implementing a circular economy strategy.
You’ve already heard about sustainability and you’re interested enough to buy this book.
You’re not a treehugger, but you’re concerned about climate change and waste.
You lack the time or patience for tracking down the meaning of unnecessary buzzwords or jargon — you want to get only the essential knowledge you need in order to get stuff done.
You recognize that the old “take-make-waste” approach to industrial manufacturing is less than perfect and that you might be able to find opportunities to save money and do the right thing at the same time.
You recognize that the field of circular economy is still a nascent and emerging topic and that, as more companies embrace these ideas, it will continue to evolve and change.
You realize that transforming and innovating a business requires careful planning and research.
You understand that this book is ultimately about people and the future of the planet.