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Colleges are under pressure to contain their prices

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Another trend that has picked up steam in recent years are colleges cutting their advertised prices. This may sound contradictory to the long-term fast rising prices I covered earlier in the chapter. What’s happening here is after so many years of raising prices much faster than the overall rate of inflation and many of their peers, some private colleges found that they weren’t even being considered by some families that were suffering sticker price shock and set limits on the price of schools they would consider.

As I explain in detail in Part 4, what matters is the net price that a school charges your child — that is the list price less any scholarships or grants (discounts) they may offer to your family. Colleges that have decided to do overall one-time reductions in their prices also reduce the amount of grants that they offer so that net, the school is still effectively collecting the same amount of money annually. Doing these resets helps these schools get their pricing back down to a more reasonable level.

Paying For College For Dummies

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