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Contents

Introduction: Selling the Novel in the Age of Mass Culture

1 Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky

2 The “Incalculable Value of Reading”: Fahrenheit 451 and the Paperback Assault on Mass Culture

3 Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit

4 From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline

5 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer

Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail

Notes

Works Cited

Index

Acknowledgments

A Novel Marketplace

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