Читать книгу Effective Fundraising - F. Warren McFarlan - Страница 27

The work of donor management by the governance committee can be multigenerational. Consider the following story. A university alum had great success professionally in the for-profit world. He then followed this work up by leading a nonprofit institution with distinction for a decade. On his retirement, his alma mater gave him a picture of their campus as part of thanking him as an alum for giving such distinguished service to society. To their surprise, several weeks later, he appeared on campus to present a $20 million gift for a vital new facility. In subsequent years, he became a trustee of the institution and ultimately head of its next capital campaign, where his philanthropy only grew. Today his children (also alums) are now trustees and supporters.