Читать книгу The REAL TRUTH About Social Media - FastPencil Premiere - Страница 6

Virgin gets branding—and they get social media. On the Virgin America Facebook page, you can view photos and videos that draw you into the Virgin culture; you can receive exclusive discounts on airline tickets; you can even check in with your mobile device. Take a look at: http://www.facebook.com/VirginAmerica to glean more insights into how your business might use Facebook to drive awareness, engagement, evangelism—and sales! With more than 160,000 likes, the Virgin America Facebook page has achieved great success, because they take the time to deliver relevant, worthwhile content and listen to their customers.

Actionable insight (business): If you don’t already have a Facebook page, make one. If you have one, make it better. Populate it with content that appeals to your target audience. For example, if you make cleaning products, post articles about how to keep a cleaner home, or how to save time doing so. Also, build a customized “landing page” with a clear call to action for visitors. If you have a travel agency, your primary “call to action” might be a form right on your Facebook page that allows people to configure and book a trip. Sell cars? Do the same thing: let people build their cars right from Facebook and submit a form to your dealership. Rather than immediately driving people back to your website, let them do as much as possible within the social platform itself; that’s where they are and where they’re most comfortable.

Actionable insight (personal): Facebook can be a time suck, particularly if you use it to connect with the wrong people. If you didn’t like Chip back when you were in ninth grade chemistry together, you probably don’t like him now. So instead of adding friends and accepting requests from every insignificant corner of your life, use Facebook to share and connect with the people who matter in your life (and consider limiting it to one or two circles rather than mixing friends, family, colleagues and more—just as you wouldn’t invite all these people to the same party for fear they won’t all mesh, the same can be true of virtual meet-ups, sometimes even more so when it’s just words on a screen). Configure your privacy settings so that undesirable people cannot find you (or view absolutely everything you’ve uploaded—pictures, videos, status updates). You’ll save time (and face!) and enjoy it more.