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Table of Contents

Introduction

List of Abbreviations

Illustration Directory

Chapter 1: General Terms and Examples

1.1. What is the meaning of ‘ culture’?

1.2. What belongs to ‘business communication’?

1.3. Examples of different culture types

1.4. Your personal summary

Chapter 2: Specifics in Business and Communication

2.1. How do different cultures ‘do business’?

2.2. How do the cultures tend to communicate in business?

2.3. Aims and negotiations as a part of daily (business) life

2.4. Your personal summary

Chapter 3: Go Global and Be Global

3.1. What are ‘global players’?

3.2. Which approaches of intercultural cooperation exist?

3.3. Effectiveness of global companies

Conclusion

The Author

Bibliography

■ Printed sources

■ Online sources

Greetings and Acknowledgements