Читать книгу The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to "BE GLOBAL" - Felix Dorendorf - Страница 5
ОглавлениеTable of Contents
Introduction
List of Abbreviations
Illustration Directory
Chapter 1: General Terms and Examples
1.1. What is the meaning of ‘ culture’?
1.2. What belongs to ‘business communication’?
1.3. Examples of different culture types
1.4. Your personal summary
Chapter 2: Specifics in Business and Communication
2.1. How do different cultures ‘do business’?
2.2. How do the cultures tend to communicate in business?
2.3. Aims and negotiations as a part of daily (business) life
2.4. Your personal summary
Chapter 3: Go Global and Be Global
3.1. What are ‘global players’?
3.2. Which approaches of intercultural cooperation exist?
3.3. Effectiveness of global companies
Conclusion
The Author
Bibliography
■ Printed sources
■ Online sources
Greetings and Acknowledgements
