Оглавление
Fisk Peter. Gamechangers
I AM A GAMECHANGER
INTRODUCTION.. ARE YOU READY TO CHANGE THE WORLD? CHANGE THE GAME, DON'T JUST PLAY THE GAME
HOW WILL YOU CHANGE YOUR GAME?
WHO ARE THE GAMECHANGERS?
ARE YOU READY TO GET STARTED?
PART 1. ARE YOU READY?
1. PLAY.. THE GAME. THE GAME, CHANGE THE GAME
WHAT'S YOUR GAME?
LIVING IN THE ZIGZAG ZEITGEIST
THE END OF THE WORLD AS WE KNOW IT
WHERE THE FUTURE BEGINS
WE ARE ALL IN THE IDEAS BUSINESS
2. CHANGE.. CHANGE THE GAME. WORLD-CHANGING, GAME-CHANGING
WORLD CHANGING
ACCELERATING EXPONENTIALLY
EXPLORING NEW POSSIBILITIES
PLAYING A DIFFERENT GAME
HOW WILL YOU CHANGE THE GAME?
BE A REALITY DISTORTION FIELD
3. WIN.. WINNING AS A GAMECHANGER. THE GAMECHANGERS AND WHAT THEY DO
CHANGING THE WORLD, RIGHT NOW
HOW DO THEY WIN?
ARE YOU READY TO CHANGE THE WORLD?
PART 2. CHANGE THE GAME
4. THINK.. IDEAS THAT CAN CHANGE THE WORLD. CHANGE YOUR VISION
4.1 IDEAS.. THE POWER OF IMAGINATION
4.2 AUDACIOUS.. CREATING IDEAS WITH ATTITUDE
4.3 FORESIGHT.. THINKING FROM THE FUTURE BACK
4.4 AMBITION.. FINDING YOUR PURPOSE
4.5 RETHINK.. SEE THINGS DIFFERENTLY
4.6 QUESTION TIME.. DEFINING THE RIGHT PROBLEM
4.7 BE CREATIVE.. CURIOUS AND CONNECTED
4.8 LESS IS MORE.. WHAT TO DO WITH TOO MANY IDEAS
4.9 IDEAS FACTORY.. BUILDING A WORLD OF IMAGINATION
5. EXPLORE.. MAKING SENSE OF THE KALEIDOSCOPE. CHANGE YOUR MARKET
5.1 KALEIDSCOPES.. MAKING SENSE OF CHANGING MARKETS
5.2 REORDER.. TECTONIC SHIFTS IN MARKETS
5.3 EASTWARDS.. REAWAKENING THE ASIAN TIGER
5.4 SOUTHWARDS.. AFRICA AND LATIN AMERICA
5.5 TRIBES.. REDEFINING MARKETS BY ATTITUDE
5.6 MILLENNIALS.. THE SHIFT TO GEN Y
5.7 WOMEN.. THE SHIFT TO FEMALE
5.8 INSIGHTS.. FINDING WHAT REALLY MATTERS
5.9 TRENDS.. THE SHIFT IN PRIORITIES
6. DISRUPT.. CREATING YOUR OWN SPACE IN THE WORLD. CHANGE YOUR STRATEGY
6.1 GROWTH.. FINDING THE HOTSPOTS AND WHITESPACES
6.2 DISRUPT.. BREAKING THE OLD RULES
6.3 VISION.. IMAGINING A BETTER PLACE
6.4 CHOICES.. DEVELOPING A WINNING STRATEGY
6.5 FRAME.. DEFINING YOUR OWN SPACE
6.6 SHAPE.. WRITING THE NEW RULES OF THE GAME
6.7 PIVOT.. MOVING FROM MEDIOCRITY TO MAGIC
6.8 HORIZONS.. ROADMAP TO A BETTER FUTURE
6.9 PLAY.. WINNING THE NEW GAME
7. INSPIRE.. BUILDING BRANDS THAT MAKE LIFE BETTER. CHANGE YOUR BRAND
7.1 PURPOSEFUL.. BRANDS MAKE LIFE BETTER
7.2 ESSENCE.. FINDING THE IDEA THAT DEFINES PEOPLE
7.3 ELEVATE.. ENABLING PEOPLE TO ACHIEVE MORE
7.4 ACTIVATE.. BRINGING BRANDS TO LIFE
7.5 PLATFORMS.. CREATING SPACE TO EXPLORE AND ENGAGE
7.6 PROPOSITIONS.. MAKING BRANDS SPECIFIC AND RELEVANT
7.7 STRETCH.. EXTENDING BRANDS TO NEW MARKETS
7.8 PORTFOLIOS.. ARCHITECTURES AND OPTIMIZATION
7.9 EVERYTHING.. BECOMING A BRAND COMPANY
8. DESIGN.. INNOVATING A BETTER BUSINESS MODEL. CHANGE YOUR BUSINESS
8.1 INNOVATION.. MAKING THE WORLD A BETTER PLACE
8.2 CREATE.. DIVERGE AND BE DEVIANT
8.3 DESIGN.. ENGAGE WITH FUNCTION AND FORM
8.4 BREAKTHROUGHS.. CREATING TODAY AND TOMORROW
8.5 INTEGRATE.. INNOVATING EVERY ASPECT OF BUSINESS
8.6 BUSINESS MODELS.. HOW THE BUSINESS WORKS
8.7 SIMPLER.. THE ULTIMATE SOPHISTICATION
8.8 CHEAPER.. FRUGAL THINKING TO FIND YOUR ‘JUGAARD'
8.9 TOGETHER.. COLLABORATIVE, BETTER AND FASTER
9. RESONATE.. TUNING INTO THE CUSTOMER’S WORLD. CHANGE YOUR STORY
9.1 RESONANCE.. IN SYNC WITH YOUR AUDIENCE
9.2 IN CONTEXT.. IT'S ABOUT MY WORLD, NOT YOURS
9.3 IN TIME.. REAL-TIME, FAST AND TOPICAL
9.4 ON DEMAND.. WHEN, WHERE AND HOW I WANT IT
9.5 MOMENT OF TRUTH.. THE FOUR ‘RESONANCE POINTS'
9.6 CREATING CONTENT.. THAT IS ‘LIQUID AND LINKED'
9.7 STORYTELLING.. TURNING IDEAS INTO MEMORABLE STORIES
9.8 CONTAGIOUS.. CATCHING THE IDEAS VIRUS
9.9 EXPERIENTIAL.. FORGET ADS AND IMAGES, THINK PEOPLE
10. ENABLE.. CUSTOMER EXPERIENCES THAT ENABLE MORE. CHANGE YOUR EXPERIENCE
10.1 EXPERIENCES.. SEE ME, FEEL ME, THRILL ME
10.2 ENABLING.. IT'S NOT WHAT I BUY, IT'S WHAT I DO WITH IT
10.3 ENHANCING.. STREAMLINING AND ELABORATING
10.4 EDUCATING.. INCREASING THE POTENTIAL IMPACT
10.5 ENRICHING.. ADDING EMOTION AND PERCEIVED VALUE
10.6 INTELLIGENT.. BIG DATA-DRIVEN EXPERIENCES
10.7 DIGITAL.. SOCIAL, LOCAL AND MOBILE
10.8 INTEGRATED.. THE BRAND'S EXO-SKELETON
10.9 ENDURING.. DOUBLE-LOOPED EXPERIENCES
11. MOBILIZE.. GROWING FURTHER AND FASTER TOGETHER. CHANGE YOUR RELATIONSHIP
11.1 RELATIONSHIPS.. LOYALTY TO EACH OTHER, NOT TO BRANDS
11.2 NETWORKS.. EXPONENTIAL VALUE OF CONNECTEDNESS
11.3 SOCIAL.. PEOPLE MAKE NETWORKS WORK
11.4 ADVOCACY.. BUILDING A GROUNDSWELL OF INFLUENCE
11.5 COMMUNITIES.. TOGETHER WITH A SHARED PASSION
11.6 COLLABORATING.. DOING MORE TOGETHER WITH CUSTOMERS
11.7 CURATING.. MAKING LIFE SIMPLER TOGETHER
11.8 SHARING.. SHARING IS FUN, PROFITABLE AND GOOD
11.9 MOVEMENTS.. MARKETS WITH A MISSION
12. IMPACT.. DELIVERING MORE POSITIVE RESULTS. CHANGE YOUR RESULTS
12.1 POSITIVE VALUE.. BUSINESS THAT ADDS TO THE WORLD
12.2 CUSTOMER VALUE.. ACHIEVING MORE FOR CUSTOMERS
12.3 ECONOMIC VALUE.. CAPTURING THE FUTURE POTENTIAL
12.4 SUSTAINING VALUE.. SUSTAINED AND SUSTAINABLE
12.5 CREATIVE GOOD.. INNOVATING TO MAKE LIFE BETTER
12.6 CIRCULAR ECONOMY.. NET POSITIVE BUSINESS MODEL
12.7 CIRCULAR STRATEGIES.. MOVING FROM LINEAR TO CIRCULAR
12.8 TOGETHER.. ENABLING PEOPLE TO DO MORE GOOD
12.9 LEGACY.. WHAT YOUR BRAND LEAVES BEHIND
13. AMPLIFY.. TRANSFORMING YOUR BUSINESS POTENTIAL. CHANGE YOUR POTENTIAL
13.1 AMPLIFYING.. THE CAPACITY TO ACHIEVE MORE
13.2 AMPLIFIERS.. HOW A BUSINESS ACHIEVES MORE
13.3 LEADERSHIP.. INSPIRING AND ENABLING PEOPLE
13.4 CREATIVES.. INNOVATIVE PEOPLE ARE DIFFERENT
13.5 MINDFUL.. HARNESSING THE ENTREPRENEURIAL MIND
13.6 COGNITION.. CHANGE YOUR BRAIN TO CHANGE YOUR GAME
13.7 SPEEDBOATS.. WINNING AS A SMALL BUSINESS
13.8 SUPERTANKERS.. WINNING AS A LARGE BUSINESS
13.9 GAMECHANGER.. BOLD, BRAVE AND BRILLIANT
PART 3. THE GAMECHANGERS
WHO ARE THE GAMECHANGERS?
‘GAMECHANGERS' BY SECTOR AND REGION
14. FUTURESTORE. CHANGING THE GAME OF RETAIL
SMART SHOPPERS, SMART STORES
DIGITAL HYBRIDS, DATA AND MOBILE
GAMECHANGERS
15. FUTUREBANK. CHANGING THE GAME OF FINANCE
LIFE FLOWS BETTER
ESCAPE THE BRANCH
MONEY ENABLES MORE
GAMECHANGERS
16. FUTUREHEALTH. CHANGING THE GAME OF HEALTHCARE
PERSONAL, PREDICTIVE AND POSITIVE
DIGITAL AND MOBILE, CATALYSTS OF CHANGE
GAMECHANGERS
17. FUTUREGADGET. CHANGING THE GAME OF consumer PRODUCTS
DESIGNS FOR A BETTER LIFE
HUMAN, INTUITIVE AND INTELLIGENT
GAMECHANGERS
18. FUTUREMEDIA. CHANGING THE GAME OF CONTENT AND MEDIA
GAMECHANGERS
19. FUTUREFASHION. CHANGING THE GAME OF FASHION
SMART AND LUXURY, LOCAL AND GLOBAL
GAMECHANGERS
20. FUTURETRAVEL. CHANGING THE GAME OF TRAVEL AND HOTELS
ASIAN TRAVEL BOOM
MAKING IT REAL AND EASY
TRANSFORMING TRAVEL
GAMECHANGERS
21. FUTUREFOOD. CHANGING THE GAME OF FOOD AND DRINK
CATERPILLARS, SEAWEED AND iPODS
GAMECHANGERS
22. FUTURETECH. CHANGING THE GAME OF TECHNOLOGY AND NETWORKS
GAMECHANGERS
23. FUTUREMAKERS. CHANGING THE GAME OF MANUFACTURING
GAMECHANGERS
PART 4. GAMECHANGER LABS
APPENDIX: DOING MORE
THE AUTHOR
THE BOOK
WHAT'S NEW?
WHAT'S MORE?
WHAT'S NEXT?
INDEX
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